Social Media and Digital Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Assist in daily operations crucial for the effective functioning of social media and digital marketing.

• Create and implement social media and digital marketing strategies to enhance the visibility of APA Style, APA Books, and Magination Press Children's Books.

• Generate engaging and customized content, including images and short videos, and oversee daily postings across various platforms.

• Strategize, execute, and evaluate social campaigns, giveaways, and promotions for new title launches and backlist marketing efforts.

• Collaborate with authors on their personal social media channels, providing support and ensuring brand uniformity.

• Monitor and reply to comments and messages to nurture community engagement and maintain brand reputation.

• Analyze social media performance metrics, assess campaign effectiveness, and offer insights to refine future strategies.

• Build connections with BookTokers and Bookstagrammers to enhance visibility.

• Keep abreast of social media trends, tools, and advancements in digital marketing.

• Undertake additional responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree.

• A minimum of five years of experience in social media marketing/branding or digital marketing is essential.

• Relevant experience in digital book marketing, including advertising strategies and placements, specifically on LinkedIn and YouTube, as well as other social media platforms and opportunities.

• Proficiency in MS Office Suite.

• Familiarity with Hootsuite or a similar social media management tool.

• Experience with the YouTube platform.

• Knowledge of the LinkedIn platform.

• Strong writing and editing skills.

• Familiarity with Canva is advantageous.

• Capability to thrive in a highly collaborative work environment.

• Passion for books, publishing, and sales and marketing.

• Understanding of APA’s mission and its relevance to the publishing program.

• Final candidates must successfully pass a background check as a condition of employment.

• Qualified candidates are required to submit a resume and cover letter detailing salary expectations.

🏝️ Benefits

• Remote work and flexible scheduling options.

• 401(k) plan with employer matching up to 4%.

• Medical, dental, and vision insurance choices.

• Outpatient mental health benefits.

• Paid personal and vacation time.

• 12 paid holidays.

• Family and medical leave.

• Tuition assistance available.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.