Digital Marketing, Paid Media Specialist – Event Ad Spend

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, create, launch, and enhance paid advertising campaigns across platforms such as Meta, Google, TikTok, Snapchat, and other pertinent channels.

• Formulate the media mix for each event considering audience demographics, location, genre, ticketing phase, and campaign goals.

• Oversee paid media budgets for various events and platforms.

• Track and improve performance metrics including ROAS, CPA, CTR, conversions, and ticket sales.

• Develop and manage strategies for prospecting, retargeting, lookalike audiences, and platform-specific audiences.

• Direct A/B testing efforts across creative elements, audiences, placements, and campaign frameworks.

• Take ownership of tracking and attribution for all paid media channels.

• Implement, oversee, and resolve issues with Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel, and other tracking mechanisms.

• Ensure proper setup of conversion events, ticketing pathways, and campaign attribution.

• Collaborate with ticketing and digital partners to enhance first-party data collection and audience tracking.

• Detect tracking problems and ensure campaigns are optimized based on dependable data.

• Generate reports, insights, and recommendations for the broader team.

• Collaborate closely with Charles and the creative team to determine necessary assets and formats for each platform.

⛳️ Requirements

• Significant hands-on experience in paid media, tracking, and digital performance.

• Strong proficiency in Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.

• Advanced skills in implementing and managing pixels, conversion events, and tracking frameworks.

• Solid working knowledge of Meta Pixel/CAPI, Google Analytics, Google Tag Manager, TikTok Pixel, and Snapchat Pixel.

• Confidence in troubleshooting tracking, attribution, and conversion challenges.

• Strong grasp of first-party data, audience segmentation, and retargeting approaches.

• Experience with e-commerce or ticketing conversion funnels.

• In-depth knowledge of ROAS, CPA, attribution, and performance reporting.

• Ability to handle multiple campaigns and budgets concurrently.

• Confidence in making independent optimization and budgetary decisions.

• Strong understanding of how creative elements influence performance.

• Excellent communication and organizational abilities.

• Experience in the music, events, ticketing, entertainment, or another fast-paced consumer sector would be highly advantageous.

🏝️ Benefits

• Monday to Friday, 8:00 AM–5:00 PM AEST working hours.

• Holidays in accordance with company policy.