Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop, implement, and maintain digital marketing assets within HubSpot, including email campaigns, reusable email templates, automated workflows, nurture programs, forms, progressive profiling experiences, landing pages, thank-you pages, audience segmentation, and list creation.

• Assist with campaign testing, scheduling, and execution.

• Ensure the accurate and timely execution of campaigns.

• Conduct quality assurance checks on digital assets.

• Maintain consistency in campaigns, adhere to naming conventions, and organize assets effectively.

• Monitor campaign delivery and facilitate performance tracking.

• Oversee and manage website content within WordPress.

• Publish and refresh website content as needed.

• Ensure proper formatting, metadata, and content structure for web pages.

• Upload images, files, and digital assets as required.

• Assist in developing campaign landing pages and refreshing content.

• Validate links, formatting, rendering, personalization, and tracking functionalities.

• Ensure all digital assets are technically accurate and comply with established guidelines.

• Identify areas for process improvement and enhance execution efficiency.

• Support the documentation of best practices for digital marketing operations.

• Gather project requirements and clarify needs effectively.

• Provide updates regarding project timelines and priorities.

• Assist with internal marketing requests related to HubSpot and WordPress.

• Collaborate with global teams to deliver campaigns in an efficient and consistent manner.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, marketing automation, campaign operations, or website content management.

• Practical experience with HubSpot, WordPress, or comparable marketing platforms.

• Proven experience in building and deploying email campaigns, landing pages, forms, and workflows.

• Background in a structured marketing, production, agency, or in-house digital environment.

• Demonstrated ability to manage multiple projects and meet deadlines concurrently.

• Strong proficiency in HubSpot and/or WordPress.

• Familiarity with Microsoft Office applications.

• Understanding of email marketing and best practices for marketing automation.

• Knowledge of segmentation and audience targeting concepts.

• Basic HTML/CSS skills are a plus.

• Experience with Canva, Adobe Creative Suite, or similar tools is advantageous.

• Exceptional attention to detail and a strong commitment to quality.

• Excellent organizational and project management capabilities.

• Strong communication and stakeholder management skills.

• Ability to adhere to established processes while recognizing opportunities for enhancement.

• Self-driven and comfortable working independently in a remote setting.

• A bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.

• HubSpot Certification and/or WordPress Certification is favored.

• Experience supporting B2B marketing campaigns is preferred.

• Experience collaborating with global teams and stakeholders is preferred.

🏝️ Benefits

• Competitive salary and comprehensive benefits.

• Annual incentive opportunities available.

• Opportunities for career development within a growing international organization.

• Access to leading marketing technologies and platforms.

• Collaborative and supportive global marketing team.

• Fully remote role based in Johannesburg.