Social Media and Digital Marketing Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Assist with daily operations essential for the effective functioning of social media and digital marketing.

• Create and implement social media and digital marketing strategies to enhance the visibility of APA Style, APA Books, and Magination Press Children’s Books.

• Generate captivating, customized content, including images and short videos, while overseeing daily posts across various platforms.

• Strategize, execute, and assess social campaigns, contests, and promotions for new title launches and backlist marketing efforts.

• Partner with authors on their personal social media platforms, providing support and ensuring brand consistency.

• Track and engage with comments and messages to build community and uphold brand reputation.

• Evaluate social media metrics to measure campaign effectiveness and offer insights for future initiatives.

• Cultivate relationships with BookTokers and Bookstagrammers to enhance visibility.

• Stay updated on social media trends, tools, and developments in digital marketing.

• Carry out other responsibilities as assigned.

⛳️ Requirements

• Bachelor’s degree.

• A minimum of five years of experience in social media marketing/branding or digital marketing is necessary.

• Relevant experience in digital book marketing, including advertising strategies and placements, particularly on LinkedIn and YouTube, as well as other social media platforms and opportunities.

• Proficiency in MS Office Suite.

• Experience with Hootsuite or a similar social media management tool.

• Familiarity with the YouTube platform.

• Knowledge of the LinkedIn platform.

• Strong writing and editing skills.

• Familiarity with Canva is beneficial.

• Ability to thrive in a highly collaborative environment.

• Passion for books, publishing, and sales and marketing.

• Understanding of APA’s mission and its connection to the publishing program.

• Final candidates must pass a background check as a condition of employment.

• Qualified applicants should provide a resume and cover letter detailing salary expectations.

🏝️ Benefits

• Remote work and flexible scheduling options.

• 401(k) plan with employer matching up to 4%.

• Options for medical, dental, and vision insurance.

• Outpatient mental health benefits.

• Paid personal and vacation time.

• 12 paid holidays.

• Family and medical leave.

• Tuition assistance.

• Employee Assistance Program (EAP).

• Short- and long-term disability insurance.