Social Media Analyst – Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Collect and evaluate social media and review data from various sources.

• Recognize recurring patterns, sentiment trends, and underlying causes of negative sentiment drivers.

• Assess the financial ramifications of adverse social media comments and reviews, including lost sales, returns, and customer attrition.

• Work in conjunction with Finance and Product teams to estimate remediation expenses and potential ROI for improvement initiatives.

• Model the effects of brand perception and app/retail review ratings on POS performance and subscription renewals.

• Identify, document, and present project proposals aimed at enhancing customer experience across social and review platforms.

• Suggest targeted investments, such as product improvements, packaging modifications, and service upgrades.

• Collaborate with Product, Marketing, and Customer Care teams to prioritize initiatives based on their impact and feasibility.

• Provide direct responses to customers on social channels as overflow support for the social media response team.

• Integrate feedback and performance insights into future social media interactions.

• Develop and present social media dashboards to stakeholders and leadership.

• Create additional dashboards and executive-level presentations.

• Monitor initiative progress and its effects on sentiment, review scores, and customer satisfaction metrics.

⛳️ Requirements

• Bachelor's degree in Marketing, Data Science, Economics, or a related field.

• Over 3 years of experience in social media management, customer experience, and product insights.

• Proficiency in data visualization tools like Tableau or Power BI.

• Strong familiarity with enterprise social media platforms such as Sprout Social, Sprinklr, and Brandwatch.

• Comprehensive understanding of eCommerce, retail, and customer feedback ecosystems.

• Excellent project management skills, including planning, prioritization, status reporting, and timely delivery.

• Strong written and verbal communication skills, capable of crafting clear, compelling narratives that influence cross-functional stakeholders.

• Experience collaborating with vendors or third-party partners to achieve performance objectives.

• Familiarity with NLP techniques for sentiment and text analysis (preferred).

• Knowledge of review platforms and scraping tools (preferred).

• Background in financial modeling or ROI analysis (preferred).

🏝️ Benefits

• Potential bonus.

• Equity.

• Comprehensive benefits package (details to be provided upon offer).

• Reasonable accommodations for applicants and employees with disabilities, pregnancy-related medical conditions, or sincerely held religious beliefs, observances, and practices.