Social Listening Analyst

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Oversee and evaluate brand health, industry developments, competitive dynamics, and campaign effectiveness using social listening tools.

• Develop and enhance complex Boolean queries to gather significant data.

• Analyze and report on social media metrics across various platforms, including Wechat, Rednote, and others.

• Create and deliver data-informed reports and insights that guide marketing, product development, and strategic teams.

• Offer strategic recommendations based on current consumer sentiment and social media trends.

• Maintain a comprehensive understanding of local target markets and cultural subtleties.

⛳️ Requirements

• 2–3 years of practical experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst.

• In-depth knowledge of major social media platforms and user engagement on each.

• Demonstrated experience with analytic tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar applications.

• Proficient in crafting and optimizing Boolean queries for comprehensive insights.

• Excellent communication skills with the capability to translate intricate data into clear, actionable recommendations.

• A profound understanding of regional and cultural factors influencing social media behavior.

• Native-level proficiency in the Chinese language (mandatory).

• Professional-level proficiency in English (mandatory).

• A Bachelor's Degree question is included in the application, though it is not explicitly required in the posting.

🏝️ Benefits

• Opportunity for remote work.