Social Listening Analyst

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Oversee and assess brand health, industry trends, the competitive landscape, and campaign effectiveness utilizing social listening tools.

• Develop and enhance intricate Boolean queries to derive significant data.

• Analyze and report social media metrics across platforms including WeChat, Rednote, and more.

• Generate and deliver data-driven reports and insights that guide marketing, product, and strategic teams.

• Offer strategic recommendations grounded in real-time consumer sentiment and social media trends.

• Maintain a comprehensive understanding of country-specific target markets and cultural subtleties.

• Leverage experience in a freelance, project-based vendor team position.

⛳️ Requirements

• 2–3 years of practical experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst.

• In-depth knowledge of key social media platforms and user engagement on each.

• Demonstrated proficiency with analytics tools like Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar.

• Ability to compose and optimize Boolean queries for in-depth insights.

• Excellent communication skills with the capability to convert complex data into clear, actionable insights.

• A thorough understanding of regional and cultural dynamics in social media behavior.

• Native-level proficiency in the Chinese language (essential).

• Professional-level proficiency in English (essential).

• A Bachelor's Degree question is included in the application form.

🏝️ Benefits

• Remote working