Social & Influencer Marketing Manager, North – Benelux, Nordics

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Oversee Cricut's social media and influencer marketing initiatives within the Benelux and Nordic regions.

• Implement Cricut's global social and influencer strategy throughout the area.

• Take charge of social media execution for the North and serve as the internal authority for influencer marketing.

• Report directly to the Director of Sales & Marketing while collaborating closely with the international marketing team.

• Manage the social media editorial calendar for the Benelux and Nordic regions.

• Adapt international strategies, campaigns, and product launches into relevant local and regional plans.

• Create and execute regional content planning, including copywriting, localization, and publishing.

• Source and coordinate local user-generated content (UGC) creators and oversee content production.

• Supervise and provide direction to community manager contractors.

• Identify trends, cultural moments, and content opportunities; experiment with formats, messaging, and creative strategies.

• Analyze performance metrics, optimize content, and disseminate insights and best practices.

• Lead and challenge influencer agency partners; ensure campaign quality, performance, and timely delivery.

• Brief agency partners regarding priorities, budgets, local considerations, and business objectives.

• Review campaign strategies, creator recommendations, creator diversity, rates, and anticipated performance.

• Ensure creator content aligns with brand identity, target audiences, objectives, and compliance standards.

• Coordinate the delivery of products, materials, and information to creators.

• Assess and enhance influencer performance while managing investments against key performance indicators (KPIs).

• Identify and implement local brand partnerships and activation opportunities.

• Establish and nurture relationships with selected local brand partners.

⛳️ Requirements

• Over 8 years of experience in social media and influencer marketing, preferably within a consumer, lifestyle, technology, retail, or creative sector.

• Exceptional communication and relationship-building abilities.

• Strong analytical skills with the capability to convert social and influencer performance data into actionable insights.

• Proven experience in managing marketing budgets and prioritizing investments in line with business objectives.

• Familiarity with graphic design tools such as Adobe Express or Canva.

• Eagerness to work in a dynamic international team environment.

• Proficient in both English and Dutch.

• Knowledge of a Nordic language is a plus.

• Genuine passion for creativity, personalization, lifestyle, and the creator economy.

• Resume should include links to portfolio when applicable.

🏝️ Benefits

• Availability for remote work.

• Commitment to equal opportunity employment.

• An inclusive and diverse workplace culture.

• Confidential handling of applicant information in accordance with EEO guidelines.