Social & Content Marketing Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee and enhance the social media channels of the Company and Founder, focusing primarily on LinkedIn and secondarily on X.

• Take full ownership of social media strategy and implementation from start to finish.

• Refine and articulate Arc’s brand positioning and voice.

• Develop social content pillars and transform them into engaging copy and content.

• Design and implement comprehensive long-form and multimedia content marketing initiatives, including blogs, newsletters, webinars, and customer case studies.

• Create and produce images, videos, infographics, and various other creative assets for social media and content marketing efforts.

• Collaborate with Sales and Product teams to grasp the ideal customer profile and convey customer needs and narratives through captivating content.

• Utilize data to test, measure, and enhance content effectiveness.

• Share insights with team members to refine sales messaging and other marketing endeavors.

• Coordinate with external go-to-market vendors as required.

• Assist with event marketing and additional sales and marketing initiatives as necessary.

⛳️ Requirements

• A minimum of 8 years of professional experience in Social and Content Marketing for B2B technology products or services, preferably targeting an Enterprise audience.

• Proven history of establishing and scaling social channels and content programs from the ground up in an early-stage company.

• Strong grasp of key social platforms and the types of content that resonate on each, with a particular focus on LinkedIn.

• Experience in ghostwriting for founders or other executives.

• Exceptional copywriting abilities across both short and long-form content formats.

• Skilled in designing and editing creative assets using Figma, leveraging AI tools as needed to enhance quality and speed of output.

• Highly self-sufficient and comfortable navigating the fast-paced and ambiguous nature of a startup environment.

• Capable of executing tasks and achieving results with minimal direct supervision and without an established playbook.

• Direct experience in marketing for a restaurant or hospitality technology audience is a significant advantage.

🏝️ Benefits

• A high-impact, autonomous role that shapes the brand voice and develops the social and content marketing playbook.

• An opportunity to be part of an early-stage, high-growth company with a validated product-market fit.

• A direct influence on a product utilizing AI to support local businesses, employees, and customers.

• The chance to impact the future direction of the company.