Content Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the editorial calendar and the content development process in alignment with marketing objectives and campaign targets.

• Create and refine both short- and long-form content, which includes articles, website and landing-page copy, emails, customer testimonials, case studies, guides, and thought leadership materials.

• Conduct interviews with customers, partners, and internal experts to generate credible narratives.

• Collaborate with Product Marketing, Demand Generation, Sales, Customer Success, and Creative teams to enhance campaigns and drive qualified demand.

• Manage freelancers, agencies, and internal contributors to ensure content quality, accuracy, consistency, and brand coherence.

• Perform keyword and audience intent research, implementing on-page optimization strategies.

• Stay updated on emerging AI search and answer engine trends, providing recommendations for content enhancements.

• Oversee Arc XP’s B2B social media calendar and daily channel operations.

• Create or coordinate short-form videos, webinar materials, social assets, and basic visual content.

• Analyze content performance through web analytics, search tools, marketing automation, and CRM data.

• Utilize approved AI-enabled tools for research, drafting, repurposing, and production, ensuring source validation, human review, and adherence to editorial standards.

• Report directly to the Global VP of Marketing as an independent contributor.

⛳️ Requirements

• Bachelor’s degree or an equivalent combination of education, training, and relevant experience.

• Three to five years of experience in content marketing, editorial, journalism, communications, or a related discipline.

• Exceptional writing and editing capabilities, showcased through a professional portfolio.

• Proven experience in producing content across multiple channels and formats, including web, email, social media, and long-form assets.

• Experience in managing an editorial calendar, content workflow, or content development processes.

• Solid understanding of SEO practices, including keyword research, on-page optimization, and performance tracking.

• Familiarity with web analytics and search performance tools, such as Google Analytics and Google Search Console.

• Ability to work effectively with cross-functional teams and incorporate feedback from subject matter experts.

• Capacity to independently manage tasks, meet deadlines, and uphold high editorial standards.

• Authorization to work in the United States and capability to work remotely from there.

• Preferred: Experience in B2B SaaS, media technology, publishing technology, or digital media.

• Preferred: Experience conducting interviews and producing case studies or customer stories.

• Preferred: Familiarity with marketing automation and CMS platforms, such as HubSpot and Webflow.

• Preferred: Knowledge of answer-engine optimization, generative-engine optimization, or AI-enabled search.

• Preferred: Experience in creating or coordinating social media, video, webinar, or basic visual design content.

• Preferred: Understanding of the media and publishing sector.

🏝️ Benefits

• Competitive medical, dental, and vision insurance coverage.

• Company-funded pension plan and 401(k) matching contribution.

• Three weeks of vacation and up to three weeks of paid sick leave.

• Nine paid holidays and two personal days.

• 20 weeks of paid parental leave for new parents.

• Comprehensive mental health resources.

• Backup care and caregiver concierge services.

• Gender affirmation services.

• Pet insurance coverage.

• Complimentary Post digital subscription.

• Leadership and career development programs.

• Potential eligibility for a bonus or incentive program.