Content Innovation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform intricate product features, clinical results, and value propositions into engaging, distinct narratives customized to meet the needs of buyers, market segments, and business objectives.

• Utilize generative and agentic AI to reimagine content workflows, enhancing content discovery, drafting, personalization, and refinement.

• Explore innovative AI technologies to develop interconnected, scalable content experiences throughout the pursuit journey, from market narratives and RFP responses to finalist presentations.

• Take responsibility for the content strategy, architecture, and quality of Responsive.

• Oversee governance and content standards to enhance AI retrieval, response precision, and overall quality.

• Convert recurring RFP questions, buyer priorities, and content gaps into actionable insights.

• Collaborate with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success.

• Direct proposal content strategy and enhance the quality and impact of RFPs.

• Enhance first-pass drafting, personalization, and quality through the application of emerging AI capabilities.

• Create more intelligent, scalable methods for content development across Marketing and Sales.

⛳️ Requirements

• 8+ years of experience in content strategy, product marketing, solution marketing, proposal content, or a related area, with a robust foundation in positioning, messaging, and persuasive business writing.

• Proven experience in leveraging generative and agentic AI capabilities for content development.

• Outstanding writing and editing abilities, with the capacity to simplify complex information, articulate differentiation, and craft compelling narratives for business audiences.

• A proactive, experimental mindset, capable of identifying opportunities, questioning existing methods, and translating new ideas into practical enhancements.

• Proven experience in utilizing and managing proposal management platforms such as Responsive, including hands-on responsibility for content libraries, knowledge architecture, content governance, and AI-powered response capabilities.

• Strong understanding of the RFP and complex sales processes.

• Experience in creating and maintaining reusable content for diverse audiences, segments, and use cases.

• Strong strategic judgment to assess content accuracy, relevance, persuasiveness, and effectiveness.

• Ability to convert complex product, technical, or industry information into clear, customer-centric messaging.

• Excellent cross-functional collaboration skills with Product Marketing, Sales, Customer Success, and other stakeholders.

• Experience in health care, benefits, or another complex or regulated industry is advantageous.

🏝️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances).

• Lyra for Lyrians; coaching and therapy services.

• Equity in the company through discretionary restricted stock units.

• Competitive paid time off policies including vacation, sick days, and company holidays.

• Paid parental leave.

• 401K with up to 3% matching.

• Monthly tech allowance.

• Well-being perks and activities.

• Surprise swag.

• Regular community celebrations.