Social Content Creator – Influencer Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Strategize, film, edit, and distribute captivating video content that includes Reels, TikToks, and Shorts, along with static assets.

• Combine raw, user-generated content (UGC) style dynamic clips with polished brand visuals.

• Act as the enthusiastic and genuine on-camera representative of the Virgin Gifts brand.

• Oversee the social editorial calendar across various channels in collaboration with the Content and Growth teams.

• Enhance engagement and foster social follower growth within the Virgin Gifts social ecosystem.

• Identify, connect with, and develop relationships with both local and national creators.

• Onboard influencers to experience Virgin Gifts and create authentic UGC.

• Optimize content for platforms including Instagram, TikTok, YouTube, and others.

• Stay updated on platform algorithm changes, viral video and audio trends, and new social features.

• Monitor creator campaign ROI, content engagement, and conversion metrics.

• Manage workflows, contracts, and tracking links for creator gifting using Impact.

• Organize and maintain an internal library of raw and edited social video assets for use in cross-departmental marketing.

⛳️ Requirements

• Demonstrated success in social media content creation, influencer marketing, or creator community management.

• Strong portfolio that highlights video production skills with tools like CapCut, Premiere, InShot, or similar, specifically for TikTok/Instagram Reels.

• Comfortable in front of the camera with an energetic and relatable persona that aligns with the Virgin brand.

• Previous experience managing affiliate or creator platforms such as Impact, Grin, CreatorIQ, or LTK.

• Hands-on experience in executing creator/influencer partnerships from initial outreach to asset delivery.

• Solid understanding of trend cycles, platform-specific formats, and social media analytics.

• Must reside in the NYC Metro area.

• Willingness to attend local partner events and shoot content in the field.

• Ability to travel to other US cities for content creation purposes.

• Experience in lifestyle, travel, hospitality, or gifting brands.

• Experience in managing or growing a personal social media channel.

• Basic understanding of paid social media concepts including spark ads, creator licensing, and whitelisting.

🏝️ Benefits

• 22 days of vacation, increasing to 25 days after five years of service.

• Additional Company Holidays.

• Fully remote work environment.

• Award-winning employee assistance program.

• 100% employer-covered medical and dental insurance for employees.

• Optional vision and family plans at competitive group rates (eligibility after 60 days).

• 401K plan with employer contributions.

• Two volunteer days each year.

• Personal re-loadable multi-choice gift card for birthdays, major life milestones, and internal celebrations.

• Annual $250 experience voucher.

• Discounts on experiences and across the Virgin Group.

• Refer a Friend bonus.

• Generous team celebrations throughout the year.