Digital Content Creator

This is a fully remote position, open to applicants in United States.

📋 Description

• Create carousels, static visuals, and social-first templated videos aimed at driving demand generation campaigns.

• Evaluate content libraries and adapt footage into diverse creative assets.

• Develop multiple variations of spots based on performance metrics of creative content.

• Generate behind-the-camera digital media for platforms like social media and YouTube.

• Design and modify assets utilizing Canva, Adobe Creative Suite, and other relevant tools.

• Format images, carousels, and videos to ensure appropriate aspect ratios and placements.

• Ideate and implement content strategies that align with established content calendars.

• Collaborate with copywriters, creative teams, and clients on concepts for testing.

• Track the performance of campaign creatives and enhance asset design, messaging, and visual appeal.

• Represent the creative team in meetings while sharing updates, challenges, and opportunities.

• Keep documentation and files organized and up-to-date.

• Ensure compliance with company policies and procedures.

⛳️ Requirements

• Proven experience in creating content for YouTube or social media platforms like Instagram, TikTok, or Facebook.

• Basic skills in photography and video production.

• Strong grasp of typography, layout, composition, color theory, and visual hierarchy.

• Capability to adhere to established brand guidelines while injecting creativity and innovative thinking into projects.

• Ability to meet tight deadlines, uphold quality standards, and stay within budgets.

• Skill in identifying and executing improvements in creative workflow processes.

• Competence in monitoring performance metrics to meet or exceed creative campaign targets.

• Excellent communication skills with cross-functional partners and department leaders.

• At least 3 years of professional experience in design, digital marketing, creative, or content production.

• A demonstrated portfolio showcasing behind-the-camera content created for YouTube and major social media platforms.

• High proficiency in Canva or similar template-based tools.

• Proficient in Figma.

• Proficient in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.

• Comprehensive understanding of social media video formats, image aspect ratios, and export standards.

• Ability to analyze asset performance and convert insights into innovative content ideas.

• Eagerness to learn and utilize emerging AI-assisted design and content creation tools.

• Capability to work autonomously in a remote setting and effectively use Slack, Zoom, and email.

• Willingness to engage in prolonged periods of sitting at a desk while working on a computer.

🏝️ Benefits

• Remote position.

• Flexible communication options through Slack, Zoom, and email.