SEO/GEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute SEO and GEO campaign activities under the supervision of the Senior SEO/GEO Specialist and the SEO/GEO Manager.

• Assist with technical audits, keyword and prompt research, development of metadata, on-page optimization, internal linking, and recommendations for entity-based content.

• Implement and conduct quality assurance on structured data while ensuring HTML-to-JSON-LD compatibility.

• Maintain documentation on entity coverage, entity signals, and mapping of topical authority.

• Track AI search visibility metrics, including share of voice, citation rates, frequency of brand mentions, sentiment analysis, and competitor displacement.

• Prepare regular performance reports.

• Execute off-site authority campaigns for partner program pages.

• Identify pertinent publishers and higher education resource sites, and manage outreach and placement orders.

• Monitor placements through delivery, tracking target pages, anchor text, and status updates.

• Assess the health of backlinks and referring domains using tools like Ahrefs and Semrush.

• Report any lost or low-quality links and their impact on rankings and AI citations.

• Organize content for effective retrieval through answer-first formatting, semantic chunking, extractable summaries, and quotable statistics.

• Prepare updates on partner performance, recommendations, and materials for meetings.

• Participate in calls with partners.

• Collaborate with content teams and subject matter experts on guides, program pages, blogs, and multimodal assets.

• Adhere to and document departmental processes, automation, and repeatable deliverables.

• Utilize AI tools for research, analysis, and quality assurance with human validation.

• Collaborate with content strategists and creative teams on integrated SEO and GEO strategies.

• Stay updated on developments in AI search and share insights with the team.

⛳️ Requirements

• Bachelor's degree or relevant certifications.

• 1–2 years of experience in SEO or related digital marketing fields.

• Understanding of the intersection between organic search and paid media, lifecycle, lead generation, and down-funnel conversion metrics.

• Working knowledge of best practices for organic channels across both traditional search and AI answer engines.

• Foundational understanding of technical SEO, content strategy, on-page optimization, and AI visibility.

• Experience with off-site authority building and link acquisition.

• Ability to assess a site's quality, relevance, and risk prior to placement.

• Strong organizational skills and meticulous attention to detail for managing high-volume placements.

• Familiarity with structured data, schema markup, entity SEO, and knowledge graph principles.

• Ability to identify crawl, render, and indexing issues, including JavaScript rendering compatibility for AI crawlers.

• Hands-on experience with GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog.

• Exposure to AI visibility platforms such as Peec AI, Profound, Semrush AI Toolkit, and Ahrefs Brand Radar.

• Applied experience in prompt engineering and AI workflow utilization.

• Excellent written and verbal communication skills for both technical and non-technical audiences.

• Previous agency experience is preferred.

• Familiarity with AI search visibility or generative engine optimization is preferred.

• Experience with outreach, digital PR, or managing publisher and vendor relationships is preferred.

• Experience in higher education or regulated-vertical marketing is preferred.

• Understanding of HTML, CSS, and code structure, along with the ability to read JSON-LD.

• Experience with CMS platforms such as WordPress, Drupal, or AEM.

• Ability to work remotely across U.S. time zones.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• Medical, dental, and vision insurance plans.

• Paid time off and sick leave.

• 401(k) plan with a full contribution match up to 4%.

• Up to 12 weeks of parental leave, with 6 weeks paid.

• Annual tuition reimbursement of up to $5,250 for continuing education.

• Flexible working environment and schedule.

• Remote work opportunities across all U.S. time zones.