SEO/AEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the SEO/AEO Strategist to oversee daily operations with the SEO/AEO agency, including working sessions, deliverables, and timelines.

• Evaluate agency audits, recommendations, and deliverables for accuracy, brand alignment, and business impact.

• Prioritize optimizations based on effort and impact, while maintaining the implementation roadmap.

• Supervise the execution of approved optimizations in coordination with development, product, content, and ecommerce teams from ticket creation through launch.

• Perform quality assurance on live changes and address any issues that arise.

• Present SEO and AEO recommendations derived from data analysis, competitive research, and emerging trends.

• Enhance content for AI answer engines and generative search through structured content, schema markup, and entity optimization.

• Conduct research on keywords, topics, and questions to identify content gaps and opportunities.

• Monitor the technical health of SEO, focusing on crawlability, indexation, site speed, and structured data.

• Develop dashboards, generate reports, and extract insights on rankings, organic traffic, AI visibility and citations, and conversions.

• Assist in managing the Holland America blog and the SEO/blog content calendar.

• Review, compose, and refine blog posts and web content in alignment with brand voice and style guidelines.

• Create content briefs that encompass keywords, search intent, structure, and AEO-friendly formatting.

• Work in collaboration with brand, social, email, and PR teams to ensure search insights shape broader content strategies.

⛳️ Requirements

• Must successfully complete a background check.

• 3–5 years of experience in SEO, whether in-house or at an agency, including on-page, technical, and content SEO.

• Over 3 years of experience in writing and editing search-optimized content.

• A portfolio of published work is required.

• Familiarity with AEO and generative search, including the functioning of AI assistants in finding, summarizing, and citing content.

• Experience in managing agency relationships or reviewing third-party SEO recommendations.

• Proficient in using analytics tools, creating dashboards, and delivering performance reports.

• Strong proficiency in SEO and digital tools such as Google Search Console, Semrush, Ahrefs or Conductor, AEM, and Asana.

• Capability to manage multiple projects simultaneously, from content planning to publishing and implementation.

• Excellent written communication, editing, and presentation skills.

• Must demonstrate exceptional organizational skills and process discipline, ensuring timely completion of deadlines and deliverables.

🏝️ Benefits

• Choice of 2 Medical/RX insurance plans from Premera (Blue Cross/Blue Shield national network).

• Paid Time Off (PTO).

• 401(k) plan with company match.

• Company-paid Life/AD&D insurance for employees enrolled in medical insurance.

• Rate assumes full benefits; rate increases if all benefits are not utilized.