Senior SEO Specialist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Design and implement technical SEO strategies aimed at enhancing organic visibility, crawlability, indexation, and overall website performance.

• Perform comprehensive technical SEO audits that assess site architecture, internal linking, redirects, canonicalization, XML sitemaps, robots.txt, JavaScript rendering, duplicate content, and structured data.

• Track and enhance Core Web Vitals, page speed, mobile usability, and the technical health of the site.

• Formulate recommendations regarding website structure, URL strategy, taxonomy, navigation, and internal linking.

• Develop SEO content briefs for blogs, product pages, landing pages, glossary pages, and various other website content.

• Create technical documentation, recommendations, and tickets for cross-functional teams.

• Identify opportunities within traditional search, AI-generated search results, and emerging search experiences.

• Conduct research on keywords, search intent, competition, SERP, topical authority, and content gaps.

• Apply on-page SEO updates, including title tags, meta descriptions, headings, internal links, image alt text, schema recommendations, and content enhancements.

• Evaluate and optimize existing content for relevance, ranking, user experience, and conversion potential.

• Collaborate with Development and Web teams to prioritize, document, and implement technical SEO improvements.

• Utilize tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Semrush, Sitebulb, and enterprise SEO platforms to identify opportunities and assess performance.

• Analyze organic search performance, rankings, traffic, conversions, and technical trends.

• Support international and multilingual SEO efforts, including hreflang, localized content, regional URL structures, and market-specific technical requirements.

• Keep up-to-date with search engine updates, technical SEO advancements, content trends, schema standards, and industry best practices.

⛳️ Requirements

• At least 5 years of experience in SEO, with substantial expertise in technical SEO.

• Practical experience in conducting technical audits for large or complex websites.

• Strong grasp of crawling, rendering, indexation, canonicalization, redirects, structured data, XML sitemaps, and internal linking.

• Experience in crafting SEO content briefs based on keyword research, search intent, competitive analysis, and business objectives.

• Exceptional communication skills, capable of engaging with both technical and non-technical teams.

• Familiarity with tools like Google Search Console, Google Analytics, Semrush, Ahrefs, and Screaming Frog/crawling tools.

• Experience with AI-search/GEO tools or monitoring brand visibility in LLM-generated results.

• Ability to translate complex SEO data into straightforward recommendations for technical and senior stakeholders.

• Capacity to work independently as well as collaboratively within a team environment.

• Comfort in a fast-paced, team-oriented setting.

🏝️ Benefits

• Medical, Dental & Vision (including domestic partnerships).

• Employer Paid Life Insurance & Supplemental life for Employee/Spouse/Child.

• Optional Short/Long Term Disability Insurance.

• 401k (Roth/Traditional).

• A generous PTO plan that acknowledges your commitment and seniority (including paid Bereavement/Jury Duty, etc.).

• Above-market annual bonuses.

• Fully remote position available from select locations; hybrid schedule option for candidates located in the Chicago, IL metro area.