SEO Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create and implement strategies for onsite, offsite, content, technical SEO, and answer engine optimization.

• Take ownership of clients’ Answer Engine Optimization (AEO/GEO/LLMO) strategies.

• Perform audits focusing on technical aspects, content, keywords, schema/structured data, and entity SEO/AEO.

• Enhance site speed, hosting, HTML, images, and minification processes.

• Optimize internal linking, page structure, URL structure, and external linking.

• Organize content for AI extraction utilizing answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and succinct machine-readable text.

• Implement Schema.org structured data, incorporating FAQPage and other markup that supports AI retrieval and citation.

• Establish semantic relevance and consistent entity signals to build brand trust.

• Track AI visibility, brand citations, mentions, and share of answers across prominent answer engines.

• Utilize tools such as WordPress, Semrush, Ahrefs, GA4, Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms.

• Serve as an SEO and AEO authority representing Bullseye in client meetings.

• Deliver monthly and quarterly SEO reports to clients, highlighting AI visibility and citation metrics.

• Educate coworkers on SEO and AEO practices.

• Present SEO and AEO strategies to clients, translating complex search concepts into straightforward recommendations.

• Undertake additional responsibilities as required.

⛳️ Requirements

• Over 7 years of pertinent experience in a digital agency environment.

• Bachelor’s Degree.

• Proven experience or strong working understanding of AEO/GEO/LLMO and the functioning of AI answer engines in content citation.

• Exceptional communication skills, both internally and externally.

• Capable of thriving in a dynamic environment and addressing various inquiries effectively.

• Quick, adaptable, and efficient problem-solving skills.

• Analytical mindset.

• Self-driven and proactive.

• Ability to collaborate efficiently with diverse internal and external resources.

• Strong goal orientation and enthusiasm for project completion.

• Eager to continuously learn, grow, and enhance skills, particularly as AI transforms search.

• Ability to work collaboratively with others while maintaining a positive demeanor in a vibrant, creative setting.

• Knowledge of Conversion Rate Optimization, including heat mapping and A/B testing.

• Familiarity with MarTech tools.

• Experience with GA4.

• Paid Search experience in Google and Microsoft is advantageous.

• Understanding of Retrieval-Augmented Generation (RAG) concepts, including how AI systems chunk, retrieve, and synthesize content is a plus.

🏝️ Benefits

• Competitive salary.

• Flexible working hours.

• Opportunities for professional development.

• Comprehensive health and wellness benefits.

• Collaborative and creative work environment.