SEO Manager, China Market

This is a fully remote position, open to applicants in China.

📋 Description

• Formulate and implement extensive SEO strategies specifically designed for Baidu and other prominent Chinese search engines.

• Enhance website architecture, metadata, content organization, internal linking, and on-page components.

• Perform keyword analysis concentrated on Forex, CFDs, trading, and financial services.

• Collaborate with developers to elevate technical SEO aspects, including site speed, mobile adaptability, crawlability, indexing, and adherence to local web standards.

• Work alongside the Content team to produce and optimize localized educational, trading, and promotional material for Chinese-speaking audiences.

• Establish and uphold a robust backlink profile through outreach, financial platforms, local media, industry directories, forums, and PR opportunities.

• Utilize WeChat, Zhihu, Toutiao, and Xiaohongshu to enhance organic visibility, audience interaction, and brand credibility.

• Track SEO performance via Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other pertinent platforms.

• Conduct competitor analysis to pinpoint trends, benchmark performance, highlight traffic gaps, and suggest enhancements.

• Monitor changes in Chinese search engine algorithms, digital marketing trends, and Forex/CFD regulatory standards.

• Generate regular performance reports along with actionable insights for stakeholders.

• Collaborate across departments with Marketing, Product, Content, Development, and Compliance teams to boost customer acquisition through organic channels.

⛳️ Requirements

• At least 2 years of hands-on SEO experience with a demonstrated history of managing successful campaigns aimed at the Chinese market.

• Significant experience in the Forex, CFD, Fintech, Crypto, Online Trading, or broader Financial Services sectors.

• Profound understanding of Chinese search engines, especially Baidu, and familiarity with ranking algorithms and optimization best practices.

• Strong skills in keyword research, technical SEO, on-page optimization, content strategy, and link building.

• Practical experience with Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or comparable SEO platforms.

• Solid understanding of HTML, CSS, JavaScript, website architecture, and the processes of search engine crawling and indexing.

• Ability to analyze large datasets, identify business prospects, and convert insights into actionable SEO strategies.

• Experience collaborating closely with developers, content creators, marketers, and other cross-functional stakeholders.

• Strong organizational skills with the capability to manage multiple projects and priorities in a fast-paced setting.

• Excellent analytical, communication, presentation, and stakeholder management abilities.

• Native or bilingual proficiency in Simplified Chinese (both written and spoken) and professional proficiency in English.

• Experience in managing SEO strategies for regulated financial services brands targeting Chinese-speaking audiences.

• Strong knowledge of ICP requirements, CDN optimization, and website localization best practices for Mainland China.

• Experience enhancing content and visibility across WeChat, Zhihu, Xiaohongshu, Toutiao, or other platforms within the Chinese ecosystem.

• Familiarity with Chinese financial regulations and compliance considerations related to Forex and CFD marketing activities.

• Experience identifying and scaling alternative organic acquisition channels outside traditional search engines.

• Passion for digital marketing, innovation, and continuous learning within the SEO and trading sectors.

🏝️ Benefits

• Competitive benefits packages.

• Frequent team initiatives.

• Opportunities for professional growth.