SEO, AEO Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement AEO strategies in conjunction with the SEO program.

• Identify key questions and topics that are significant to guests and businesses.

• Collaborate with content and engineering teams to enhance content clarity, factual accuracy, structure, and technical accessibility.

• Establish testing and reporting mechanisms for AI visibility, brand mentions, citations, competitive presence, referral traffic, and conversions.

• Create high-performing SEO copy and effective tags that enhance accessibility.

• Contribute to the development of generative-AI-powered in-house SEO tools for keyword research, optimized content creation, and reporting.

• Oversee daily GMB and SEO/SEM analytics operations.

• Work with business teams on strategies for search exposure and local searches.

• Suggest enhancements to linking architecture, page construction, metadata, content, and SEO copywriting.

• Generate, manage, and distribute analytics and SEO performance reports.

• Identify and implement processes aimed at testing and improving search performance.

• Monitor features of analytics platforms and recommend optimal usage.

• Offer thought leadership on SEO matters.

• Audit and manage backlinks, ensuring retention of high-quality links while disavowing low-quality ones.

• Oversee technical SEO aspects, including page speed, broken links, and responsiveness.

• Execute on-page optimization of tags and metadata.

• Conduct competitive analysis and keyword research.

⛳️ Requirements

• Bachelor’s degree in Computer Science, Marketing, or a related field; or equivalent education and experience.

• Minimum of three years of experience in SEO/SEM, digital product, and web design.

• Prior experience with an enterprise web analytics platform (e.g., Adobe Analytics, Google Analytics) and Google Business.

• Practical experience with AEO or generative engine optimization (GEO), including testing how brands and content are represented in AI-generated responses.

• Previous experience with web technologies and HTML-based coding frameworks.

• Reside in a time zone with at least a 6-hour overlap with the standard 9-5 work hours of the Pacific timezone; candidates from South America and North America are preferred.

• Strong understanding of search algorithms and how content and linking strategies impact results.

• Working knowledge of managing multiple business entities using Google’s business platforms.

• Capability to collaborate with business, IT, and digital design teams to determine landing page strategies.

• Excellent communication skills in English.

• Strong interpersonal abilities.

• Exceptional attention to detail.

• Ability to multitask across copywriting, projects, research, and reporting.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work hours and remote work options.

• Collaborative and inclusive work environment.