SEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of project planning, processes, and delivery across the agency.

• Oversee client projects from initial concept through to completion, ensuring adherence to timelines and budget across all service lines.

• Manage the strategy, execution, and enhancement of SEO initiatives for multiple partner accounts.

• Create long-term strategies for organic growth.

• Direct efforts in technical and content optimization.

• Assess performance and uncover opportunities in SEO, Answer Engine Optimization, and Generative Engine Optimization.

• Formulate and implement SEO, AEO, and GEO strategies for various higher education partner accounts.

• Develop SEO roadmaps that align with enrollment objectives and business goals.

• Execute research on keywords, topics, competitors, entities, and search intent.

• Spearhead technical SEO projects, including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking.

• Collaborate with Web Development teams to prioritize and implement technical SEO enhancements.

• Improve website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability.

• Identify content gaps and opportunities to enhance topical authority throughout the student journey.

• Track rankings, organic traffic, conversions, and other SEO key performance indicators.

• Manage monthly SEO reporting and convey strategic recommendations to stakeholders.

• Stay updated on search algorithm changes, advancements in AI search, and evolving SEO best practices.

• Assess new search technologies and AI tools to optimize workflows and search performance.

• Contribute to SEO documentation, operational standards, and ongoing process enhancements.

• Work collaboratively with Content, Web Development, Analytics, Paid Media, and Account Management teams.

⛳️ Requirements

• 3–5+ years of practical SEO experience with a track record of organic growth achievements.

• Proven experience in independently managing SEO strategies across multiple websites or client accounts.

• Strong technical SEO skills, including audits, indexing, structured data, Core Web Vitals, and on-page optimization.

• Comprehensive understanding of keyword research, search intent, content strategy, and performance analysis.

• Proficient in using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Sitebulb, or similar tools.

• Familiarity with AEO, GEO, semantic search, entity optimization, and AI-driven search experiences.

• Exceptional editorial, proofreading, and content optimization abilities.

• Experience working with CMS platforms such as WordPress, Webflow, Drupal, or similar.

• Strong analytical, organizational, communication, and project management capabilities.

• Ability to handle multiple priorities across various client accounts simultaneously.

• Experience in higher education, enrollment marketing, or educational technology is advantageous.

• Previous agency experience managing multiple client accounts is a plus.

• Familiarity with CRM platforms and enrollment-focused reporting is a bonus.

• Experience utilizing AI tools such as ChatGPT, Claude, Gemini, Perplexity, AirOps, or similar is a bonus.

• Enthusiasm for emerging AI search technologies and the future of organic search is a bonus.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience.

• Opportunity to work with a diverse array of higher education institutions.

• Exposure to innovative SEO, AEO, GEO, and AI search initiatives.

• Collaborative, cross-functional team environment.

• Chance to influence the development of the agency's SEO services and best practices.