SEO and AI Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the organic search performance of TechnologyAdvice’s portfolio and pinpoint opportunities to enhance traffic, rankings, visibility, and engagement.

• Perform research on keywords, topics, SERPs, competitors, and content gaps to guide editorial strategy and content development.

• Discover opportunities for new content creation, content updates, consolidation, pruning, internal linking, and other SEO enhancements.

• Collaborate with editorial teams to deliver actionable SEO and AEO insights before and after content publication.

• Monitor TechnologyAdvice brands and content across platforms such as ChatGPT, Google AI experiences, Gemini, Perplexity, and other emerging technologies.

• Identify avenues to boost brand mentions, citations, and visibility related to key topics.

• Suggest improvements to content structure, direct answers, entity clarity, expert sourcing, original research, tables, and data presentation.

• Design and implement SEO and AEO experiments to assess optimization strategies.

• Track and report on SEO and AEO performance metrics including organic traffic, rankings, impressions, CTR, AI citations and mentions, topic and prompt coverage, share of voice, and referral traffic.

• Detect technical SEO challenges related to crawling, indexing, structured data, site architecture, Core Web Vitals, and other factors affecting organic visibility.

• Stay updated on changes in search algorithms, AI search experiences, and audience discovery behaviors.

• Convert changes into actionable recommendations and assist editorial teams in adopting evolving SEO and AEO best practices.

⛳️ Requirements

• A minimum of 3 years of practical SEO experience, with a foundational understanding of AEO and the impact of AI-driven search on organic discovery.

• Comprehensive knowledge of technical SEO, on-page SEO, and content SEO fundamentals.

• Practical experience with Google Analytics 4, Google Search Console, and SEO tools like Semrush, Ahrefs, or equivalent platforms.

• Experience in conducting keyword research, SERP analysis, competitor analysis, content audits, and performance analysis of content.

• Strong analytical abilities to interpret data and intricate search trends into clear, actionable insights.

• Familiarity with generative AI and AI-driven discovery platforms such as ChatGPT, Gemini, Perplexity, and Google’s AI search experiences.

• Knowledge of emerging AEO principles such as AI citations, brand and entity authority, structured content, retrieval, and how AI platforms find and present information.

• Experience collaborating with writers and editors to integrate SEO recommendations into content strategy and production.

• Comfortable experimenting with new approaches, assessing results, and adapting recommendations as search and AI discovery evolve.

• Ability to translate SEO and AEO data, trends, and recommendations into clear guidance for editorial and other non-technical partners.

• Proven track record of managing multiple priorities and collaborating effectively across various brands, topics, and stakeholders.

• Must be authorized to work in the United States at the time of hire in an employer-approved US state and maintain authorization throughout employment.

• Pre-employment screening is required.

🏝️ Benefits

• Mentorship programs.

• Leadership academies.

• Opportunities to influence company culture and DEI initiatives.

• Flex Fridays: modify your 40-hour work week to enjoy a full or half day off on Fridays.

• Remote-first work culture.

• Flexible paid time off.

• Medical, dental, and vision coverage for you and your family.

• Life, AD&D, Short-Term, and Long-Term Disability insurance.

• 401K plan with company matching.

• Paid parental leave.

• Access to Headspace.

• Monthly fitness reimbursements.

• Pet insurance.

• Bonus for speaker series participation.

• Reimbursement for up to 12 books per year.

• Annual bucket list contributions after 3 years of service.

• Catered lunches for the in-office team.