SEO Specialist – Full-time, Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in enhancing organic search performance for various digital marketing initiatives across K12-powered schools.

• Carry out keyword research and analyze search intent for designated pages and topics.

• Implement on-page optimization strategies, which include title tags, meta descriptions, headers, body content, and internal linking.

• Perform content updates on priority pages based on ranking and traffic insights.

• Utilize local SEO best practices for school location pages and geographic targeting.

• Identify technical issues such as indexation problems, canonicals, and crawl errors for the internal team.

• Create data-driven content briefs that include target keywords, intent, and structure.

• Review and refine writers' content prior to publication.

• Adhere to established SEO guidelines and templates across the subdomain network.

• Deliver monthly performance reports covering rankings, traffic, and engagement metrics.

• Ensure thorough, timely, and accurate communication.

• Utilize SEO tools and platforms specific to the organization.

• Operate independently, typically working 40 hours per week.

• No formal supervisory duties required.

⛳️ Requirements

• A minimum of three (3) years of practical SEO experience, either in-house or at an agency, or an equivalent combination of education and experience.

• Strong skills in keyword research and mapping search intent.

• Proficient in using SEMrush or Ahrefs, Google Search Console, and Google Analytics.

• Demonstrated success in improving rankings and traffic, supported by specific examples.

• Familiarity with indexation, canonicals, internal linking, and structured data.

• Excellent written communication skills and the ability to produce SEO-optimized content.

• Strong analytical and problem-solving abilities with a keen attention to detail.

• Capability to work both independently and in a collaborative team environment.

• Highly organized, detail-oriented, and consistently able to meet deadlines.

• Strong commitment to quality and accountability in work outputs.

• An unquestionable personal code of ethics, integrity, diversity, and trustworthiness.

• Ability to pass a required background check.

• Experience in the education sector, EdTech, or multi-location organizations is preferred.

• Familiarity with BrightEdge is preferred.

• Knowledge of AI search visibility is preferred.

• Experience with enterprise content management systems is preferred.

• Experience with schema markup and implementing structured data is preferred.

🏝️ Benefits

• Health benefits for eligible employees.

• Retirement contributions for eligible employees.

• Paid time off for eligible employees.

• Reasonable accommodations for individuals with disabilities.

• Equal opportunity employment protections.