SEO Content Specialist

This is a fully remote position, open to applicants in Poland, +4 more countries.

📋 Description

• Develop and enhance search-oriented content that aligns with user intent and facilitates conversions, encompassing both traditional SEO and Generative Engine Optimization (GEO).

• Compose and revise high-intent SEO content, which includes commercial pages, comparison pages, FAQs, and educational material that supports user intent.

• Organize and articulate content for GEO to ensure it is comprehensible, referenced, and surfaced by AI-driven search and answer engines such as ChatGPT, Perplexity, and Google AI Overviews.

• Implement a refresh strategy by detecting content decay, updating existing content, and enhancing coverage gaps.

• Perform keyword research to uncover content opportunities, user intent, and coverage gaps across various markets.

• Increase First Time Trader (FTT) volumes using generic, non-branded keyword terms through effective SEO content strategies.

• Utilize on-page best practices, including headings, structure, internal linking, meta inputs, and pre-publication content quality assurance.

• Localize content for country-specific websites while adapting to local search intent and market nuances, ensuring avoidance of cannibalization and duplication.

• Oversee and coordinate content management across multiple global and country-specific websites.

• Write and refine content adhering to E-E-A-T and YMYL principles specifically for financial topics.

• Analyze rankings, organic traffic, engagement, and conversion metrics to enhance content and boost rankings.

• Operate within compliance constraints, utilizing approved claims and risk-language patterns.

• Deliver and refresh content as per plan while ensuring quality, compliance, factual accuracy, consistent structure, and localization across websites.

• Enhance content visibility and citation within AI-driven search and answer engines.

⛳️ Requirements

• Proficient in SEO writing and editing, with a clear grasp of user intent and SERP formats.

• Capability to adhere to content templates and construct consistent, scannable structures.

• Exceptional attention to detail, accuracy, and adherence to deadlines.

• Comfortable with feedback loops and iterative improvements based on performance analytics.

• Familiarity with GEO principles and the manner in which content is surfaced and referenced by AI/LLM-driven search and answer engines.

• Strong keyword research abilities, employing SEO tools to identify search intent, opportunities, and content gaps.

• Experience in managing content across global or multi-country websites, with a solid understanding of avoiding content cannibalization and duplication.

• Good understanding of E-E-A-T and YMYL content requirements, preferably within a regulated or financial services context.

• Performance-oriented mindset; confident in reviewing content performance metrics and optimizing content to enhance rankings.

• Experience with Storyblok CMS is a plus.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.

• Flexible working arrangements to support work-life balance.

• Collaborative and inclusive work environment.