Senior Weekend and Evening Audience Editor

This is a fully remote position, open to applicants in Alaska, +2 more states.

📋 Description

• Oversee USA TODAY's audience operations during evenings and weekends.

• Act as the main audience decision-maker for breaking news during various off-hours shifts.

• Develop audience strategies for significant news events and major coverage.

• Independently manage breaking news and make real-time decisions across multiple platforms.

• Collaborate on audience plans with network editors, planners, and audience leaders throughout the USA TODAY Network.

• Discover opportunities for national outreach and interaction.

• Organize and disseminate network advisories for key news events and initiatives.

• Fulfill audience producer duties across social media, alerts, newsletters, homepage programming, and other distribution channels.

• Lead audience execution across the website, including SEO/AEO optimization, alerts, social media platforms, newsletters, syndication partners, and emerging distribution methods.

• Manage major projects originating from local newsrooms and adapt them for national visibility.

• Foster cross-functional relationships and engage with newsroom leaders and partners in high-pressure scenarios.

⛳️ Requirements

• A bachelor's or master's degree in communications, journalism, marketing, or a related field is preferred, or an equivalent combination of education and experience.

• A minimum of 5 years of newsroom experience, ideally in an audience development capacity at a digitally-oriented media organization.

• Proven experience in leading audience strategy and execution for breaking news, significant events, or enterprise journalism with little oversight.

• Strong understanding of metrics tools and content performance across various platforms.

• Experience in storytelling through social media, search, and newsletters.

• Proficient in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, X, Facebook, Threads, and others.

• Comfortable working within a fast-paced, data-driven environment influenced by feedback and experimentation.

• Outstanding planning and organizational abilities; capable of multitasking and working under tight deadlines.

• Innovative and strategic mindset toward audience engagement and long-term development.

• Familiarity with Google Analytics and Parse.ly or similar analytics tools.

• Knowledge of platform-specific data tools such as Meta, TikTok, and Reddit.

• Strong writing and editing capabilities, including crafting optimized headlines and maintaining accuracy.

• Understanding of news products, journalism, media analytics, and ethical practices.

• Experience with AI for data analysis is advantageous.

• Familiarity with tools such as Hootsuite, True Anthem, and Echobox is preferred.

• A resume, a required cover letter, and samples of at least three audience-engagement projects with descriptions, role, and KPIs/results are required.

🏝️ Benefits

• Remote work flexibility.

• Option to utilize a local newsroom as a base of operations if residing nearby.