Senior Web & Product Analyst

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership of the tracking setup across all markets, encompassing GA4, Google Tag Manager, server-side tracking, Conversion APIs, and advertising pixels.

• Manage the tracking plan, event naming conventions, and ensure GDPR-compliant consent handling.

• Collaborate with web developers to define, implement, and test tracking prior to each release.

• Assess data quality and perform comparisons between GA4, Amplitude, and booking data.

• Identify root causes of data discrepancies and ensure resolution.

• Conduct end-to-end A/B tests in Amplitude Experiment, from hypothesis formulation and sample size determination to analysis and results interpretation.

• Keep a record of insights gained from testing.

• Define key performance indicators (KPIs) for booking funnels and products.

• Evaluate the impact of product modifications.

• Create Amplitude dashboards and cohorts tailored for product teams.

• Provide guidance to Marketing and Product teams on tracking, attribution, and testing methodologies.

• Report to the Team Lead of Data & Analytics and work in collaboration with Product Owners, Marketing, and web developers.

• Contribute to increasing online conversion by identifying customer drop-off points, testing enhancements, and measuring results.

⛳️ Requirements

• A minimum of 5 years of practical experience in web, digital, or product analytics, preferably within e-commerce, travel, or online booking sectors.

• In-depth knowledge of GA4 and Google Tag Manager; experienced in building tracking systems.

• Familiarity with server-side tracking, Conversion APIs, Consent Mode v2, and advertising-platform pixel implementation.

• Comprehensive understanding of GDPR regulations related to tracking.

• Strong proficiency in Amplitude, including events, charts, and cohort analysis.

• Demonstrated experience in A/B testing, including a solid grasp of the underlying statistical principles.

• Advanced SQL skills, preferably with experience in the GA4 BigQuery export.

• Capability to communicate results effectively to non-technical colleagues and management.

• Proficient in English.

• Experience with Metabase and dbt is a plus.

• Must be eligible to work in the applied country without requiring sponsorship.

🏝️ Benefits

• A collegial environment with flat hierarchies, promoting fun and team spirit.

• Flexible working hours.

• Flex Work Policy allowing for a mix of office and remote work days.

• Opportunity to work from abroad in Europe for one month each year.

• Personal and professional development opportunities through the Inhouse Academy.

• Annual camper budget.

• Job bike offer.

• Access to a Corporate Benefits Platform.

• Travel Industry Card.

• Family & Friends Discounts.

• Bright office environment featuring table tennis and table football.

• Office dogs are welcome.