Senior Web Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of solace.com as both a technical asset and a key business driver.

• Manage the intake and prioritization of web requests from marketing, sales, product, and leadership.

• Propose quarterly web roadmaps that balance SEO/AEO, conversion initiatives, technical debt, and stakeholder requests.

• Effectively communicate the trade-offs and prioritization decisions related to the roadmap.

• Serve as the product owner for solace.com, ensuring adherence to standards for performance, Core Web Vitals, site architecture, and SEO foundations.

• Track site changes and performance metrics, proactively raising risks and flags when metrics fluctuate.

• Define and write development tickets, including requirements and acceptance criteria.

• Support quality assurance and releases, validating work both prior to launch and post-deployment.

• Collaborate with internal and agency developers to prioritize and implement fixes and enhancements.

• Manage external web development vendors or agencies when necessary.

• Shape the SEO and AEO strategy in collaboration with content and agency partners.

• Utilize technical SEO audits, log file analysis, and AI visibility tracking to uncover opportunities.

• Report on traffic, conversion rates, page performance, and funnel drop-off for both Sales and PLG funnels.

• Work alongside Marketing Operations and other teams to create a unified view of the customer journey.

• Represent web considerations in planning and campaign discussions with PMM, MOps, and marketing stakeholders.

• Coordinate contributions from content, design, engineering, and marketing for launches and site updates.

• Transform business and campaign objectives into website strategies with a focus on B2B SaaS conversion.

• Conduct A/B tests or landing page experiments on pages with the highest traffic.

⛳️ Requirements

• 8-10 years of experience in a strategic web-focused role that comprehensively understands the web development workflow.

• Required experience in B2B SaaS.

• Strong preference for experience in startup or high-growth environments.

• Proven ability to operate quickly and prioritize effectively without excessive process overhead.

• Proficiency in HTML/CSS with a working technical fluency.

• Familiarity with contemporary web platforms such as WordPress or similar.

• Understanding of development workflows with the capability to contribute or troubleshoot as necessary.

• Solid knowledge of page speed and Core Web Vitals.

• Expertise in technical SEO, including log file analysis.

• Familiarity with AI visibility tracking and the distinctions between AEO and traditional SEO.

• Experience functioning as a product manager for web, encompassing ticket scoping, QA support, and overseeing releases.

• Background in reporting on funnel performance across sales-led and PLG strategies.

• Proven record of utilizing analytics, funnel metrics, and A/B testing to achieve measurable conversion improvements.

• Experience in managing a roadmap and balancing competing priorities among multiple stakeholders.

• Ability to triage intake and prioritize based on impact versus effort.

• Experience collaborating with product marketing and product teams to translate strategic vision into web priorities.

• Strong project management and prioritization capabilities.

• Capability to function as both an individual contributor and a cross-functional coordinator.

• Clear communication skills for conveying technical issues to non-technical stakeholders and business objectives to technical audiences.

• Self-motivated and action-oriented.

• Ability to influence others without formal authority.

• Senior presence to represent the web in discussions with PMM, MOps, and other leadership figures.

🏝️ Benefits

• Hybrid-first approach: Flexibility is integrated into our work culture.

• Opportunities for training and professional growth.

• An inclusive, values-driven workplace environment.

• Engaging work within a collaborative team.

• A vibrant social culture and team activities.

• Accommodations provided during the hiring process.

• A fair, inclusive, and transparent recruitment process.