Senior Vice President, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct Recom’s marketing division to foster brand loyalty, enhance consideration, and generate qualified demand that supports new business acquisitions.

• Align marketing positioning, content, events, and demand generation efforts with commercial objectives.

• Collaborate closely with the sales team and Revenue Operations.

• Oversee marketing strategy, annual planning, budget distribution, and performance evaluations linked to business goals.

• Lead the Brand and Product Marketing, Demand Generation, Creative, Content, and Events teams.

• Establish clear accountability and mentor the team.

• Define target segments, differentiation, and solution narratives in partnership with commercial leaders and customer-facing teams.

• Create integrated campaigns that encompass executive thought leadership, paid media, hosted events, and industry participation.

• Set up unified funnel definitions, sales handoffs, and reporting processes with sales and Revenue Operations.

• Manage relationships with agencies and evaluate marketing investments based on qualified pipeline, conversion rates, and commercial results.

• Collaborate with relevant marketing and commercial teams.

• Report directly to the Chief Growth Officer.

⛳️ Requirements

• 12+ years of experience in B2B marketing, including leadership of integrated marketing functions.

• Proven track record of linking brand investment and demand generation to qualified pipeline and revenue growth.

• Experience in managing teams, agencies, budgets, and cross-functional priorities.

• Excellent executive communication skills, analytical judgment, and the ability to translate strategy into actionable execution.

• Background in ecommerce, marketplace services, retail media, or technology-enabled services.

• Experience in marketing to premium brands and enterprise decision-makers.

• Familiarity with account-based marketing and long-cycle commercial sales.

• Experience in developing marketing capabilities within a growing organization.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible work environment and work-life balance.