Senior Vice President, Growth & Commercialization

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate enterprise growth strategies, annual objectives, and quantifiable growth initiatives.

• Manage agency marketing, ongoing brand positioning, thought leadership, and market presence.

• Direct business development and sales strategies, oversee pipeline governance, and pursue new client opportunities.

• Convert market trends, competitive activities, prospect insights, and unmet needs into potential opportunities for product and solution enhancement.

• Collaborate with Client Services on acquiring new clients, expanding existing accounts, integration, and onboarding processes.

• Cultivate strategic partnerships and relationships within the ecosystem.

• Take charge of offer design, packaging, value propositions, positioning, and commercialization strategies.

• Create go-to-market strategies, sales enablement materials, launch documents, proof points, and buyer narratives.

• Coordinate market readiness efforts across Product, Strategy, Media, Client Services, and external partners.

• Manage the launch, adoption, utilization, commercial success, and post-launch assessments of initiatives.

• Keep track of trends in healthcare, biopharma, agency, media, data, technology, and buyer behavior.

• Incorporate market, prospect, partner, and client insights into the innovation pipeline.

• Validate value propositions, target buyer segments, readiness to adopt, and competitive advantages.

• Oversee the agency positioning framework and activation strategy.

• Establish governance around positioning and create reusable messaging tools.

• Identify and prioritize partnerships related to data, technology, industry, channels, research, and ecosystems.

• Develop opportunities for co-marketing, co-selling, referrals, and capability enhancement.

• Assess partnership performance and end relationships that do not add value.

• Collaborate cross-functionally with teams in Innovation, Product & Technology, Strategic Operations, Client Services, Strategy, Media, Finance, and Analytics.

⛳️ Requirements

• Over 15 years of progressive leadership experience in growth, marketing, business development, commercialization, or similar commercial roles.

• Proven track record of owning marketing and new business results.

• Experience in commercializing new products, services, capabilities, or technology-driven solutions.

• Direct experience in media, healthcare marketing, life sciences, biopharma, medical devices, or a closely related field.

• Proficiency in establishing pipeline governance, commercial priorities, and measurable growth objectives.

• Cross-functional leadership experience across product, strategy, operations, finance, delivery, and client teams.

• Experience in agency leadership and/or consulting roles.

• Familiarity with healthcare or biopharma product launches.

• Experience in the commercialization of data, analytics, AI, or technology-enabled offerings.

• Knowledge of strategic partnerships and ecosystem development.

• Background in high-growth or transformation environments.

• Bachelor’s degree is required.

• Advanced degree in business, marketing, strategy, healthcare, or a related discipline is preferred.

• Understanding of growth strategies and operating systems.

• Familiarity with commercialization frameworks.

• Knowledgeable in positioning and differentiation.

• Experienced in marketing and business development.

• Understanding of pipeline and sales governance.

• Knowledgeable about strategic partnerships.

• Familiarity with the healthcare commercialization landscape.

• Understanding of agency economics and profitability.

• Proficient in translating market signals into growth priorities.

• Skilled in packaging and positioning complex offerings.

• Capable of developing robust commercial business cases.

• Proficient in leading pitches and engaging in executive buyer discussions.

• Experienced in crafting sales enablement and launch strategies.

• Skilled in fostering cross-functional alignment.

• Proficient in measuring adoption and revenue performance.

• Deep knowledge of healthcare and media buying environments.

• Comprehensive understanding of client decision-making processes and agency procurement.

• Thorough comprehension of the commercial lifecycle from concept to adoption.

• In-depth understanding of how product, strategy, media, delivery, and finance work together to create client value.

• Strong grasp of growth metrics and performance management.

🏝️ Benefits

• The position emphasizes support for employee growth.

• A dynamic environment where ideas are valued.

• Equal employment opportunities are provided.

• A diverse and inclusive workplace culture.