Senior User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and propose user acquisition strategies, campaign plans, and marketing budgets for review and approval by leadership.

• Oversee the execution and continuous optimization of approved acquisition strategies.

• Monitor campaign performance against ROAS, LTV, CAC, predictive LTV projections, and payback objectives.

• Plan, initiate, manage, and enhance performance marketing campaigns across various platforms including Meta, Google, AppLovin, Unity, TikTok, Apple Search Ads, programmatic DSPs, and incentivized channels.

• Cultivate relationships with external advertising networks and technology providers.

• Take ownership of measurement and attribution frameworks, covering MMP setup, campaign tracking, conversion events, and revenue indicators.

• Collaborate with Product and Analytics teams to ensure accurate performance assessment.

• Develop and implement ongoing creative testing in conjunction with the Creative Lead.

• Analyze creative performance based on acquisition, conversion, retention, and monetization metrics.

• Assess player quality, retention, engagement, and lifetime value using cohort analysis and predictive modeling techniques.

• Maintain advertising account approvals and ensure adherence to platform policies and relevant regulations.

• Investigate and trial new acquisition avenues, including influencers, affiliates, CTV, and web-to-app methods.

• Deliver regular reports on acquisition performance, marketing effectiveness, player quality, and growth projections.

• Collaborate with General Management, Product, and Finance on investment opportunities and budget modifications.

• Manage app store presence on both iOS and Google Play.

• Conduct app listing experiments, manage custom product pages and store listings, and optimize keywords and metadata.

• Evaluate the impact of store changes on conversion rates, CPI, organic uplift, blended CPI, and payback forecasts.

• Perform additional operational tasks as assigned.

⛳️ Requirements

• Must be based in the US.

• 5+ years of direct experience in mobile user acquisition.

• Proven experience handling 7-digit monthly budgets.

• Background in F2P gaming, ideally with advanced monetization systems, high-value player segments, and extended payback periods.

• Demonstrated success in managing and scaling user acquisition campaigns for established live-service games.

• Experience with predictive LTV modeling, ROAS optimization, payback analysis, and cohort-based performance assessment.

• Direct responsibility for ASO for a live mobile game, including store listing tests, Apple custom product pages, Google custom store listings, and keyword optimization.

• Practical experience managing large-scale campaigns across Meta and Google App Campaigns, along with at least one other significant advertising platform such as AppLovin, Unity, Snapchat, or TikTok.

• Strong familiarity with mobile measurement platforms like AppsFlyer, Adjust, or Singular.

• Understanding of attribution methodologies and SKAN / AdAttributionKit.

• Experience navigating advertising policies, platform certifications, age restrictions, and geographic targeting requirements.

• Excellent analytical skills with proficiency in BI and product analytics tools such as Looker Studio, Amplitude, or Tableau.

• Ability to work collaboratively with Product, Analytics, Creative, and Finance teams.

• Strong organizational capabilities and the ability to manage multiple campaigns and priorities simultaneously.

• Nice-to-have: experience across various markets and advertising channels.

• Nice-to-have: experience with web-to-app acquisition funnels and direct-to-consumer web stores.

• Nice-to-have: knowledge of incrementality testing, marketing mix modeling, and advanced attribution methodologies.

• Nice-to-have: experience in developing creator, influencer, or affiliate acquisition programs.

🏝️ Benefits

• Work in an international environment.

• Opportunity for remote work.

• Collaborate with a global game development studio.

• Engage with international teams and industry partners.