Senior Strategist, TV, Video, Audio, Display

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete TV, video, audio, and display strategy and daily performance to drive growth—acquiring new customers, increasing revenue, and enhancing LTV—while ensuring efficiency is maintained.

• Interpret intricate signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into straightforward decisions, initiate smart innovations, and scale successful strategies.

• Guide P3/P4 colleagues, address unique/challenging issues independently, and deliver executive-ready narratives that foster trust and influence decisions.

• Transform executive business objectives into a growth-oriented TVAD strategy (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), providing clear options, trade-offs, and decision-making thresholds.

• Manage communications with senior stakeholders (updates/QBRs/steercos). Set expectations, ensure alignment, and handle escalations transparently.

• Clarify the role of TVAD in relation to Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative.

• Suggest straightforward, integrated plans and a measurement framework to demonstrate combined impact.

• Coordinate large-scale optimization (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot carefully, measure, and expand.

• Create valid, impactful tests tailored to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time-series). Establish success thresholds/tolerance bands at the outset; maintain a consistent read cadence; predict expected outcomes and risks.

• Take ownership of the business, making decisions that optimize client results (growth, margin, LTV) within established boundaries. Safeguard margin/utilization by prioritizing high-value work and eliminating busywork.

⛳️ Requirements

• 7+ years of experience managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with complete ownership; or 5–7 years in analytical roles (finance/consulting) with significant media analytics experience.

• Technical: Proficient with DSPs/ad platforms and ad-server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data utilization, and frequency/overlap management.

• Experience with YouTube is a plus.

• Measurement: Familiarity with incrementality/lift and powered A/Bs or time-series. Ability to forecast.

• Capacity to link media to revenue, CAC, LTV, and incremental reach/attention.

• Familiarity with SQL is a plus.

• Client communication: Skilled in executive-level storytelling and expectation management; effective collaborator with Econometrics, Media Investment, Creative, Client Leadership, and other channel leads.

• Confident in leading client meetings.

• Education/certifications: BA/BS required; MBA preferred; certifications in platforms or verification are a plus.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we recognize the importance of time to rest, recharge, and enjoy life away from work. By prioritizing your personal time, you can bring your best self to the workplace. That’s why we offer unlimited paid time off, a fully remote work environment, and the flexibility to take the time you need, whenever you need it.

• Additionally, we provide 20 paid holidays, including several long weekends, to ensure you have designated time to step away and disconnect.

• We take pride in offering an above-industry standard work-life balance, consistently rated as one of the most valued benefits by Tinuitians year after year.

• Healthcare: Includes Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.

• Retirement: We match up to 4% of your contributions at 100%.

• Perks and Wellness: Offering Fringe, Forma, unlimited telemedicine and teletherapy at no cost, Thankful giving, and equity opportunities.

• Parental Leave: Birthing parents receive 16 weeks of leave at 100% pay (partners receive 12 weeks) following the birth or adoption of a child.

• Learning and Development: Access to on-demand learning, a mentorship program, and leadership and management development resources.