Senior Strategist, Programmatic

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take charge of the execution, performance, and growth of programmatic marketing services for intricate, enterprise-level accounts.

• Manage reporting, optimizations, client communications, and the execution of programmatic deliverables and workflows.

• Provide continuous insights and forward-thinking strategies to clients.

• Lead strategic collaborations with specialists, planning teams, marketing sciences, and account teams.

• Develop and implement sophisticated programmatic strategies.

• Shape the overall programmatic direction to align with organizational goals and industry best practices.

• Design and execute campaigns across mobile, display, video, CTV, DOOH, and audio platforms.

• Oversee the onboarding process of programmatic accounts and campaigns within DSPs.

• Identify audience segments and establish data partnerships.

• Negotiate with media vendors and networks to curate aligned media inventory.

• Act as the primary programmatic communications contact, subject matter expert, and trusted advisor to clients.

• Collaborate with marketing and analytics teams on reporting APIs and campaign optimization.

• Implement data integration strategies.

• Analyze campaign performance and KPIs using advanced reporting tools.

• Present campaign insights to senior stakeholders.

• Support recommendations for measurement methodologies.

• Utilize AI technologies to enhance business processes.

• Leverage Power Digital’s Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential.

• A minimum of 4 years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation organizations.

• Strong business acumen, with the capability to translate quantitative data into actionable insights and recommendations.

• Proven understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio channels.

• Knowledge of ad creative best practices, including formats, specifications, and messaging tailored for various platforms.

• Proficiency in audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms.

• Excellent communication, collaboration, and organizational skills.

• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, verification tools, and trafficking systems.

• Experience managing multiple projects from inception to completion.

• Proven track record of building successful working relationships and influencing key decision-makers.

🏝️ Benefits

• Equal Opportunity Employer.

• People-first culture that values diversity in backgrounds and experiences.

• No application, processing, or training fee at any stage of recruitment or hiring.