Senior Strategist, Programmatic

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Take charge of the execution, performance, and growth of programmatic marketing services within a designated portfolio of clients.

• Manage complex, enterprise-level accounts and address client inquiries, challenging discussions, obstacles, and account-related issues.

• Oversee reporting, optimizations, client communication, and the execution of programmatic deliverables and workflows.

• Offer continuous insights and proactive strategies to clients.

• Lead collaborative efforts with specialists, planning teams, marketing sciences, and account teams.

• Provide senior-level insights and direction regarding programmatic initiatives.

• Design and implement strategies for programmatic campaigns across mobile, display, video, CTV, DOOH, and audio channels.

• Supervise the onboarding process of programmatic accounts and campaigns within Demand-Side Platforms (DSPs).

• Identify strategic audience segments and form data partnerships.

• Negotiate with media vendors and networks to curate media inventory aligned with campaign objectives.

• Act as the primary point of contact, subject matter expert, and trusted advisor for clients.

• Collaborate with marketing and analytics teams on reporting APIs and campaign optimization efforts.

• Implement strategies for data integration.

• Analyze campaign performance and key performance indicators (KPIs) utilizing advanced reporting tools.

• Provide campaign insights and analysis to senior stakeholders.

• Apply measurement methodologies to support strategic recommendations.

• Utilize AI technologies to enhance business processes.

• Leverage Power Digital's Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential.

• A minimum of 4 years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation businesses.

• Strong business acumen with the ability to convert quantitative data into actionable business insights and recommendations.

• Proven knowledge of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio platforms.

• Familiarity with ad creative best practices, including formats, specifications, and messaging tailored for various platforms.

• Proficiency in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms.

• Excellent communication, collaboration, and organizational abilities.

• High attention to detail in setting up, monitoring, and managing programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Experience in managing multiple projects from inception to completion.

• Proven track record of successfully building working relationships and influencing key decision-makers.

🏝️ Benefits

• Equal Opportunity Employer.

• A workplace that prioritizes diversity and inclusion.

• No fees for application, processing, or training.