Senior Strategist, Programmatic

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the execution, performance, and expansion of programmatic marketing services within a designated portfolio.

• Manage intricate, enterprise-level accounts while addressing client inquiries, navigating challenging discussions, overcoming obstacles, and resolving account issues.

• Oversee reporting, optimizations, client communications, and the fulfillment of programmatic deliverables and workflows.

• Provide continuous insights and proactive strategies to clients.

• Lead collaborative efforts with specialists, planning teams, marketing sciences, and account teams.

• Formulate and implement advanced programmatic strategies.

• Design and launch campaigns across mobile, display, video, CTV, DOOH, and audio platforms.

• Supervise the onboarding process for programmatic accounts and campaigns within DSPs.

• Identify audience segments and forge data partnerships.

• Negotiate with media vendors and networks to assemble campaign inventory.

• Act as the primary point of contact for programmatic communications, serving as a subject matter expert and a trusted advisor to clients.

• Offer strategic guidance and consultation to clients.

• Integrate reporting APIs and enhance campaign performance through data-driven insights.

• Implement data integration strategies.

• Analyze campaign performance and track KPIs using advanced reporting tools.

• Provide campaign insights and analyses to senior stakeholders.

• Support measurement recommendations using suitable methodologies.

• Leverage AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential.

• A minimum of 4 years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.

• Strong business acumen, capable of translating quantitative data into actionable business insights and recommendations.

• Demonstrated understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio.

• Familiarity with ad creative best practices, including formats, specifications, and messaging suitable for various platforms.

• Expertise in audience targeting techniques, encompassing demographics, behavioral targeting, and retargeting within programmatic platforms.

• Exceptional communication, collaboration, and organizational skills.

• Keen attention to detail in the setup, monitoring, and management of programmatic campaigns.

• Proficiency in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Experience in managing multiple projects from inception to completion.

• Proven ability to build relationships and influence key decision-makers.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion across various identities, including race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects.

• A people-first culture at Power Digital that emphasizes integrity, autonomy, and resilience.