Senior Strategist, Programmatic

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the execution, performance, and growth of programmatic marketing services across a portfolio of clients.

• Manage complex, enterprise-level accounts and provide expert advice to clients on programmatic and cross-channel strategies.

• Handle reporting, campaign optimization, client communication, and manage programmatic deliverables and workflows.

• Drive strategic collaboration with specialists, planning teams, marketing sciences, and account management teams.

• Design and implement programmatic campaigns across various mediums including mobile, display, video, CTV, DOOH, and audio.

• Oversee the onboarding of programmatic accounts and campaigns within Demand-Side Platforms (DSPs).

• Identify audience segments and establish data partnerships to enhance targeting capabilities.

• Negotiate with media vendors and networks to curate inventory that aligns with campaign objectives.

• Act as the primary contact for programmatic communications, serving as a subject matter expert and client advisor.

• Integrate reporting APIs and data strategies to enhance campaign performance.

• Analyze key performance indicators (KPIs) and deliver insightful campaign reports to senior stakeholders.

• Provide support for measurement recommendations and utilize AI technologies to streamline business processes.

• Leverage Power Digital's Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• A minimum of 4 years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.

• Strong business acumen with the ability to convert quantitative data into actionable business insights and recommendations.

• Proven knowledge of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio channels.

• Familiarity with ad creative best practices, including ad formats, specifications, and messaging tailored for different platforms.

• Proficient in audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms.

• Exceptional communication, collaboration, and organizational skills.

• Strong attention to detail when setting up, monitoring, and managing programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Experience in managing multiple projects from inception to completion.

• Demonstrated success in building working relationships and influencing key decision makers.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Comprehensive health and wellness benefits.

• Access to cutting-edge tools and technologies.