Senior Strategist, Programmatic

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take charge of execution, performance, and the growth of programmatic marketing services for a diverse portfolio of clients.

• Manage intricate, enterprise-level accounts.

• Handle reporting, optimizations, client communication, and the execution of programmatic deliverables and workflows.

• Offer continuous insights and proactive strategies to clients.

• Drive strategic collaboration with specialists, planning teams, marketing sciences, and account teams.

• Create and implement advanced programmatic strategies.

• Define the overall programmatic direction and ensure alignment with organizational objectives and industry best practices.

• Design and execute campaigns across various platforms including mobile, display, video, CTV, DOOH, and audio.

• Supervise the onboarding of programmatic accounts and campaigns within DSPs.

• Identify strategic audience segments and establish data partnerships.

• Negotiate with media vendors and networks to curate suitable media inventory.

• Act as the primary communications contact for programmatic initiatives, serving as a subject matter expert and trusted advisor to clients.

• Provide strategic guidance and consultation to clients.

• Integrate reporting APIs and enhance campaign performance through data-driven insights.

• Implement strategies for data integration.

• Evaluate campaign performance and monitor KPIs using advanced reporting tools.

• Provide campaign insights and analyses to senior stakeholders.

• Support recommendations for measurement methodologies.

• Utilize AI technologies to improve and optimize business processes.

• Leverage Power Digital's Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential.

• Over 4 years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.

• Strong business acumen with the ability to translate quantitative data into actionable insights and recommendations.

• Proven knowledge of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio.

• Familiarity with ad creative best practices, including formats, specifications, and messaging for various platforms.

• Proficient in audience targeting techniques, including demographics, behavioral targeting, and retargeting within programmatic platforms.

• Exceptional communication, collaboration, and organizational skills.

• Keen attention to detail in setting up, monitoring, and managing programmatic campaigns.

• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.

• Experience in managing multiple projects from inception to completion.

• Proven track record of establishing working relationships and influencing key decision-makers.

🏝️ Benefits

• Equal Opportunity Employer.

• Diversity and inclusion are considered core to the company’s success.

• No application, processing, or training fee at any stage of recruitment or hiring.