Senior Strategic Insights Researcher

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the development and management of PrizePicks’ pre-launch creative initiatives, including concept, messaging, and asset testing.

• Create mixed-method research studies.

• Draft research briefs and convert business decisions into research objectives, hypotheses, success measures, and study designs.

• Carry out fieldwork, which encompasses survey programming, interviews, focus groups, and rapid iterative studies.

• Analyze both quantitative and qualitative data.

• Assess the reasons behind the success or failure of ideas.

• Provide recommendations that enhance outcomes prior to launch.

• Shape creative and business decisions through effective research.

⛳️ Requirements

• Over 5 years of experience in market research, consumer insights, advertising research, or a closely related field.

• Currently engaged hands-on throughout the research lifecycle—composing briefs, designing studies, conducting fieldwork, analyzing findings, and offering recommendations.

• Experience in personally designing and implementing creative, advertising, concept, messaging, or value-proposition testing.

• Capability to convert business decisions into research objectives, hypotheses, success measures, and suitable study designs.

• Experience in programming surveys with visuals in Qualtrics or a similar platform.

• Knowledge of experimental or monadic designs, sampling techniques, stimulus exposure, quality assurance, analysis, and interpretation.

• Experience in moderating interviews, focus groups, or rapid iterative studies.

• Proven mixed-method expertise in both quantitative and qualitative research.

• Examples of research that have influenced a creative or business decision.

• Authorization to work for any employer in the U.S.; employment visa sponsorship is not available.

🏝️ Benefits

• Medical, dental, and vision plans subsidized by the company.

• 401(k) plan with a company match.

• Annual bonus opportunities.

• Flexible PTO to promote a healthy work/life balance (2 weeks STRONGLY encouraged!).

• Generous paid leave programs, including 16 weeks of paid parental leave and disability benefits.

• Flexible workplace arrangements and modern work schedules focused on results rather than hours worked.

• Company-wide in-person events and team outings.

• Lifestyle enhancement program.

• Company-provided equipment (Windows & Mac options).

• Annual performance evaluations with opportunities for growth and career advancement.