Digital Acquisition Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and oversee data-driven paid advertising campaigns, especially on Meta and Apple Search Ads.

• Emphasize measurement, attribution, continuous optimization, ROAS, and acquisition performance.

• Create, edit, and produce videos, images, and other high-quality ad creatives in line with brand standards.

• Tailor creatives for various target audiences, personas, instruments, and skill levels of musicians.

• Leverage creators, UGC, and AI tools to create and enhance acquisition creatives.

• Manage advertising budgets to optimize expenditure, maximize ROI, and enhance performance.

• Supervise the localization of ads into 10+ languages for global markets.

• Identify, onboard, and oversee influencers, content creators, and online educators.

• Establish long-lasting partnerships with influencers, teachers, communities, online music schools, and niche learning networks.

• Monitor and evaluate influencer and community campaign performance for conversions and ROI.

• Conduct research on keywords and topics, and develop SEO-optimized content for the website, YouTube, and generative AI platforms.

• Track SEO performance utilizing Google Search Console, Ahrefs, and Google Analytics.

• Formulate actionable strategies to enhance rankings and improve traffic quality.

• Implement ASO strategies for the App Store and Google Play, including keyword optimization, creative testing, and updates to metadata.

⛳️ Requirements

• Extensive experience in managing performance-oriented ad campaigns on Meta, Apple Search Ads, and Google Ads.

• Proven success in optimizing ROAS and executing effective acquisition and remarketing campaigns.

• Proficient in playing a musical instrument and reading music notation; essential for comprehending musicians’ needs and crafting relevant ad content.

• Capability to independently produce and edit ad creatives and copy, encompassing text, video, and images.

• Strong attention to detail and commitment to brand consistency.

• Familiarity with creators/UGC and AI tools for producing high-quality, cost-effective creatives is a significant advantage.

• Experience in SEO, including keyword research, content strategy, and performance monitoring.

• Proficient in Google Analytics, Google Search Console, Looker, Ahrefs, or other similar analytics tools.

• Fluency in English is mandatory.

• Knowledge of additional languages is highly desirable.

• Exceptional written and verbal communication skills in English.

🏝️ Benefits

• Remote, full-time position.

• Opportunities for professional advancement within the organization.

• Dynamic and collaborative work environment in a rapidly growing company.

• Make a real impact from day one.

• Chance to assist millions of musicians worldwide in learning, practicing, and performing music better every day.