Senior Social Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the organic social strategy across platforms such as Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.

• Establish the function of each channel and define what success entails.

• Convert strategy into an actionable content calendar featuring consistent platform-native content.

• Maintain a balance between ongoing programming and significant launch events.

• Test ideas rigorously and aim to exceed conventional executions.

• Lead the creation of video-centric and interactive formats.

• Recognize and leverage real-time trends from concept to published content.

• Take ownership of goals for follower, reach, and engagement growth.

• Foster authentic two-way conversations with the audience and establish response protocols.

• Identify relevant voices, subcommunities, and discussions for brand engagement.

• Convert audience behavior and sentiment into actionable insights for content, product, and brand teams.

• Manage creator and influencer programs, including sourcing, briefing, and measuring impact.

• Develop creator databases, rate benchmarks, briefing templates, brand-safety measures, and platform-compliance systems.

• Collaborate with agency partners on user-generated content (UGC) and creator strategies.

• Evaluate and enhance the social technology stack encompassing publishing, listening, community management, creator management, and reporting.

• Integrate AI-driven tools and workflows into content, community engagement, and measurement practices.

• Oversee regular reporting and translate data into actionable insights and optimizations during campaigns.

• Define significant metrics and ensure accountability for the work produced.

• Collaborate with brand, creative, product marketing, communications, and paid media teams.

• Manage relationships with agency and platform partners, overseeing scope, timelines, and quality of output.

• Conceptualize and storyboard ideas, while collaborating on demos, narratives, and social content.

⛳️ Requirements

• 5–8 years of experience in organic social strategy, with direct ownership of content, publishing, and community across various channels.

• An AI-native perspective on social media; adept at leveraging AI to enhance efficiency, creativity, and the boundaries of social content, community, and measurement.

• Proven history of significantly growing social audiences and driving engagement.

• Experience in crafting organic social strategies for consumer-facing or audience-driven brands.

• In-depth platform knowledge across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.

• Demonstrated ability to cultivate organic conversations and community with a core audience.

• Experience managing creator or influencer initiatives, including sourcing, briefing, and evaluation.

• Proficiency with social tools for publishing, listening, community management, creator management, and analytics.

• Strong creative instincts with hands-on execution experience; comfortable with concept creation, writing, and content shaping.

• Skilled writer with a keen understanding of tone, clarity, and conciseness.

• A data-informed yet taste-driven approach.

• Capability to work swiftly and independently, transforming rough concepts into final content.

• A portfolio showcasing video-driven, interactive, or creator-focused initiatives that achieved notable success.

• Experience in establishing a social function from the ground up, including its operational systems.

• Familiarity with navigating sensitive issues and handling escalations in collaboration with communications, legal, or support teams.

• Submission of a current resume and cover letter is mandatory.

• Relocation and sponsorship will not be provided.

🏝️ Benefits

• Competitive salaries.

• Paid vacation.

• Support and assistance for work-from-home (WFH) setup.

• A diverse array of additional perks.