Lead Generation Manager – E-commerce, Digital Platforms

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Build and continually enhance a targeted pipeline of potential commercial partners across GCC markets, with an initial emphasis on the UAE and Saudi Arabia.

• Identify promising e-commerce retailers, travel and booking platforms, hospitality groups, payment service providers, marketplaces, and digital platforms.

• Conduct research on target accounts, evaluate their commercial potential, and identify key decision-makers.

• Create segmented prospect lists based on industry, business characteristics, transaction potential, and commercial opportunities.

• Develop and implement personalized outbound campaigns through email, LinkedIn, telephone, and other channels in both English and Arabic.

• Discover opportunities through industry connections, referral partners, digital agencies, and various prospecting channels.

• Follow up with prospects and cultivate relationships to initiate sales conversations.

• Leverage AI, sales intelligence platforms, and automation tools for research, data enrichment, targeting, personalization, and outreach efficiency.

• Establish signal-based prospecting activities in accordance with business developments and digital commerce activities.

• Translate market signals into prompt outreach campaigns.

• Experiment with tools, techniques, and workflows to enhance lead-generation scalability and effectiveness.

• Develop or integrate automated prospecting workflows in collaboration with internal colleagues.

• Qualify prospective partners based on their commercial potential, transaction volumes, access to decision-makers, and control over customer touchpoints.

• Engage with prospects to gain an understanding of their business and identify opportunities for Encore.

• Schedule qualified meetings for the publisher partnerships team, providing account intelligence and outlining next steps.

• Work alongside sales colleagues to enhance lead quality based on feedback regarding opportunity progression.

• Participate in initial discovery discussions and support selected commercial opportunities.

• Refine and enhance Encore’s outbound lead-generation strategy.

• Identify new target segments, prospecting channels, campaign ideas, and commercial growth opportunities.

• Test outreach messages, methods, and follow-up sequences.

• Maintain accurate records of accounts, contacts, activities, and opportunities in the CRM.

• Monitor and report on outreach performance, qualified meetings, generated sales opportunities, and pipeline progression.

• Align prospecting efforts with sales and marketing priorities, campaigns, events, and regional growth initiatives.

• Share insights on market intelligence, competitor analysis, objections, and successful strategies with the commercial team.

⛳️ Requirements

• Typically 4–7+ years of relevant experience in B2B lead generation, outbound sales development, business development, or a comparable commercially focused role.

• Proven success in independently building and developing outbound B2B sales pipelines.

• Strong experience utilizing sales intelligence platforms, CRM systems, AI tools, and automation technologies.

• Experience in developing or enhancing structured prospecting processes, including account targeting, data enrichment, personalized outreach, and follow-up workflows.

• Excellent spoken and written proficiency in both English and Arabic.

• Strong business writing skills with the ability to craft compelling, personalized outreach messages.

• Experience prospecting in GCC markets, especially within the UAE and/or Saudi Arabia.

• Strong research and analytical skills.

• Sound commercial judgment and an understanding of how to qualify opportunities for a business development or partnerships sales team.

• Proactive, resourceful, highly organized, and capable of working independently while managing multiple initiatives.

• Genuine interest in emerging AI technologies and their application in sales development.

• Highly advantageous: experience in e-commerce, payments, merchant services, digital platforms, marketplaces, SaaS, affiliate marketing, or performance marketing.

• Highly advantageous: experience in prospecting to merchants, e-commerce businesses, payment providers, or commercial ecosystem partners.

• Highly advantageous: hands-on experience with LinkedIn Sales Navigator, Apollo, Clay, AI assistants, workflow automation platforms, or similar technologies.

• Highly advantageous: experience in developing account-based outbound campaigns or signal-based prospecting workflows.

• Highly advantageous: broader sales experience including discovery meetings, commercial presentations, or progressing business development opportunities.

🏝️ Benefits

• Autonomy to introduce ideas, experiment, and shape market strategies.

• Collaborate with an international team across the GCC, Asia-Pacific, and other expanding markets.

• Utilize AI, automation, and modern sales development techniques.

• Opportunity to contribute to the establishment of a new commercial growth engine for a well-established fintech technology company.

• Chance to develop a regional prospecting model that can be extended into new international markets.

• An equal-opportunity workplace that values diverse experiences and perspectives.