Senior Social Media Content Designer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop tailored, platform-specific organic social media content, including static posts, carousels, short-form videos, stories, and social graphics.

• Leverage audience insights, platform behaviors, and performance metrics to craft engaging content that fosters meaningful interactions.

• Create and uphold personas, tone, and stylistic frameworks for Humana’s social media presence.

• Collaborate with copywriters, designers, social strategists, creative leaders, and business stakeholders.

• Conceptualize, develop, refine, and deliver top-quality social media content.

• Implement social media best practices, emerging trends, accessibility standards, and brand guidelines.

• Convert business priorities, audience insights, and social media trends into engaging content across various channels.

• Simplify complex healthcare messaging into clear and impactful social experiences.

• Enhance Humana’s connection with members, patients, and communities through relevant, valuable, and human-centric social content.

• Utilize performance metrics and social analytics to boost engagement and content effectiveness.

⛳️ Requirements

• A bachelor's degree or higher in design, communications, marketing, journalism, English, or a related field.

• Over 5 years of experience in social media content design, content strategy, creative development, digital design, or a related area.

• A portfolio showcasing social-first content across various platforms, including platform-specific visual and/or written pieces.

• Proven experience in applying brand voice, tone, accessibility, and platform standards to organic social media content.

• Capacity to manage multiple projects, collaborate across teams, and deliver content in a fast-paced setting.

• Experience in creating organic social content for sectors such as healthcare, insurance, wellness, financial services, or other regulated industries.

• Background in developing account personas, content pillars, recurring social formats, or systems for social voice and tone.

• Proficient understanding of social analytics and the ability to translate performance insights into content strategies.

• Familiarity with Adobe Creative Suite, Figma, Canva, motion tools, or similar creative software.

• Knowledge of paid social content, influencer or creator partnerships, employee advocacy, or integrated campaign development.

• Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home or hybrid work settings.

• A dedicated workspace free from interruptions to safeguard member PHI/HIPAA information.

🏝️ Benefits

• Bonus incentive plan based on individual and/or company performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Personal wellness support.

• Healthcare decision support for employees and their families.

• Occasional travel to Humana offices for training or meetings.