Senior Social Marketing Manager – Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Evolve’s paid and organic social marketing initiatives.

• Execute Meta campaigns directly, overseeing campaign structure, budgets, pacing, and creative testing.

• Optimize performance to meet monthly goals for qualified leads and cost per qualified lead.

• Create multiple ad variations and scale successful creative content.

• Manage social inputs for the monthly marketing forecast and adjust plans as necessary throughout the month.

• Initiate advertising on Reddit, ChatGPT, TikTok, LinkedIn, and podcasts from the ground up.

• Establish spending parameters, expected signals, and criteria for halting new channels.

• Identify new target audiences, including first-time hosts and owners of second homes.

• Develop a program showcasing creator and owner stories.

• Oversee organic social channels, voice, and community engagement.

• Spot creative and cultural trends and assess which ones to pursue.

• Collaborate with the creative designer and content team for briefings.

• Evaluate brand impact using branded search, lift studies, and holdouts.

• Clearly report results, unsuccessful tests, and insights gained.

• Work alongside the search marketer, creative designer, and content team to enhance Evolve’s owner-acquisition funnel.

⛳️ Requirements

• Minimum of 6 years in social or performance marketing, with direct responsibility for paid social campaigns.

• Experience managing substantial paid social budgets aligned with cost-per-lead, CPA, or CAC objectives.

• Direct familiarity with Meta Ads Manager, not through an agency.

• Proven ability to build a social account, channel, creator program, or podcast from scratch and demonstrate its growth.

• Strong creative instincts and aptitude for writing briefs for designers or creators.

• Skilled at rapidly and systematically testing ideas and discontinuing unsuccessful ones.

• Capable of independently interpreting platform reporting and product analytics.

• Ideally possesses some SQL knowledge.

• Utilizes an AI-native working style, employing tools like Claude for creative iteration, analysis, and reporting.

• Preferred: Experience with TikTok or LinkedIn ads, podcast or creator partnerships, marketplace or two-sided business experience, or a background in real estate/short-term rentals.

• Must reside in an approved U.S. location; hiring is open throughout the U.S. except for D.C. and Hawaii.

🏝️ Benefits

• Competitive pay in the industry.

• Equity ownership in the company.

• 401(k) plan with a 4% immediate vesting match.

• 16-18 weeks of paid parental leave for birthing parents.

• 10 weeks of paid parental leave for non-birthing parents.

• Coverage for infertility treatments.

• Comprehensive medical, dental, and vision insurance plans.

• 100% employer-paid dental and vision for individual coverage.

• Affordable medical options.

• 10 complimentary mental health visits.

• Pet insurance available.

• Generous paid time off (PTO).

• Remote work options for full-time exempt employees.

• Sick leave policy.

• Paid holidays.

• Personal holiday allowance.

• Annual travel credit with Evolve after one year of service.

• Discounts on stays at all Evolve properties.

• Exceptional onboarding programs.

• Access to learning and development resources.

• Participation in Employee Resource Groups.