Growth Manager – SLG, PLG

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Drive growth initiatives at Atlas Governance across two areas: SLG in Brazil and LATAM, and PLG in the United States.

• Oversee the teams focused on CRM and Email Marketing, Enterprise outbound ABM, and inbound Paid Media.

• Manage acquisition efforts through website sign-ups, Product Marketing, CRO/Website, and the PLG Lifecycle.

• Define, monitor, and take ownership of KPIs for both growth engines.

• Present performance metrics to the executive team, including cause-and-effect analyses and strategic recommendations.

• Conduct weekly meetings, funnel reviews, campaign planning, and ensure alignment with the Sales team.

• Determine budget allocation and distribution across various channels and initiatives.

• Develop and refine the strategy between self-service and sales-led/ABM for enterprise growth.

• Create and implement growth experiments utilizing AI, landing pages, cadences, automations, referral loops, and channel testing.

• Evaluate results, iterate quickly, and scale effective growth strategies.

• Leverage agentic AI to conduct experiments, generate variations, analyze data, and operationalize decisions.

• Collaborate within the Marketing team alongside Team Leads for Events, Brand & Content, and Partnerships, with direct reporting to the Marketing Director.

⛳️ Requirements

• Previous experience with PLG is crucial—preferably in a B2B SaaS environment.

• Senior-level experience in Growth management, including leadership roles in Paid Media, ABM, and/or Digital Acquisition teams.

• Demonstrated experience managing full-funnel metrics (lead → MQL → SQL → SAL → revenue).

• Familiarity with PLG metrics (sign-up → activation → PQL → paid).

• Proven track record of rigorously allocating budgets while monitoring expenditures and outcomes.

• Experience with CRM systems (HubSpot).

• Hands-on approach with the capability to work across campaigns, copywriting, analysis, and testing.

• Proficient in English at an advanced level.

• Proficient in Spanish at an advanced level.

• Exceptional executive communication skills, capable of presenting funnel metrics to senior leadership and the Board.

🏝️ Benefits

• Health insurance allowance.

• Home office allowance.

• Meal allowance.

• Spanish classes.

• Day off on your birthday and your children's birthdays.

• Cooperative contractor engagement model.