Sales Growth Lead – Fractional, Path to Full-Time

This is a fully remote position, open to applicants in United States.

📋 Description

• Increase weekly revenue from both new and existing buyers while developing a reliable sales forecast.

• Assist in closing holiday promotions, such as Black Friday and Cyber Monday, along with a start-Q1 campaign.

• Monitor booked, held, and closed demos by representative and source.

• Identify and rectify losses in qualification, discovery, offer fit, objection handling, and follow-up processes.

• Conduct weekly call reviews, role-plays, and one-on-one coaching sessions.

• Establish a weekly performance target for each representative and promptly address any low performance in a fair manner.

• Create and manage scripts, demo flows, competitor battle cards, offer guidelines, follow-up cadences, and onboarding/support transitions.

• Enforce same-day CRM logging for demos, outcomes, deals, and follow-ups.

• Collaborate with the Customer Success team to onboard new buyers and enhance accounts through needs-based upselling.

• Relay buyer feedback to product, marketing, and supply teams.

• Utilize AI for call transcription and analysis, objection mining, coaching preparation, follow-up drafting, and pipeline reviews.

• Facilitate the weekly sales team meeting using the EOS Level 10 format.

• Provide a weekly sales scorecard to leadership, highlighting any issues with metrics and suggesting solutions.

• By day 30, conduct audits of calls, pipeline, and CRM data, deliver a written diagnosis, and set weekly metrics and meetings.

• By day 60, implement a shared demo playbook, qualification standards, and follow-up cadences, with demo outcomes recorded within 24 hours.

• By day 90, meet weekly revenue targets in most weeks, forecast within ±10% of actual results, and present live representative metrics in the CRM.

⛳️ Requirements

• Over 5 years of experience in sales leadership.

• At least 3 years of experience managing a team of 6 or more quota-carrying representatives (AEs, SDRs, or inside sales) targeting US customers.

• Proven track record of enhancing owned metrics such as close rates, revenue per rep, ramp-up times, or forecast accuracy, supported by quantifiable results.

• Familiarity with fast-paced, phone-driven sales, including inbound sign-ups and demos, short sales cycles, and one-time or subscription deals with small business owners or independent operators.

• Practical coaching experience, including conducting call reviews and role-playing to demonstrate representative improvement.

• Experience in hiring and developing sales teams, including creating scorecards and interview processes.

• Proficiency in CRM systems such as GoHighLevel, HubSpot, Salesforce, or similar, ensuring clean pipelines, dashboards, and accurate forecasting.

• Strong commercial judgment regarding offers, packages, and payment plans.

• Fluent in English for conducting live sales calls with US-based real estate investors.

• Availability for full US business hours.

• Capability to work within established pricing, discount, and payment plan limits.

• Knowledge of TCPA compliance, including opt-in and quiet hours regulations.

• Ability to utilize AI daily while applying human judgment and coaching techniques.

• NDA required prior to gaining access to CRM and call recordings.

• Bonus: experience in selling to US real estate investors, wholesalers, agents, or other real estate professionals, or in selling leads, data, or tools to them.

• Bonus: familiarity with pay-per-lead, lead generation, marketplace, or usage-based business models.

• Bonus: experience in developing outbound or account-based sales strategies alongside inbound efforts.

• Bonus: experience in designing sales compensation plans.

• Bonus: knowledge of dialers, texting tools like JustCall or Sendblue, call recording, and AI coaching tools.

🏝️ Benefits

• Opportunity to transition from a fractional engagement to a full-time position.

• Remote work flexibility.

• Hourly contract engagement.

• Potential for contract extension.

• Communication facilitated through Slack.

• Access to AI tools for call transcription and analysis, objection mining, coaching preparation, follow-up drafting, and pipeline reviews.