Growth Marketing Lead

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Formulate and implement prioritized growth strategies aligned with business objectives, target demographics, available resources, and budget constraints.

• Pinpoint areas for enhancing marketing effectiveness and propose initiatives for testing, optimizing, scaling, or ceasing efforts.

• Advise on channel strategies, budget distribution, campaign direction, and anticipated results.

• Oversee marketing strategy and execution for one to two key business sectors.

• Manage and refine Meta Ads campaigns on Facebook and Instagram.

• Supervise campaign setup, targeting, creative testing, messaging, budget distribution, and optimization.

• Track qualified leads, scheduled appointments, conversion rates, cost per lead, and return on ad spend.

• Assess and experiment with additional advertising platforms, including Google Search, LinkedIn, or TikTok.

• Create and implement organic marketing strategies through social media, content, SEO, community engagement, and thought leadership.

• Develop and publish social media content, campaign copy, landing page text, and email/SMS communications.

• Offer basic creative direction while ensuring consistency across marketing materials.

• Enhance GoHighLevel and ManyChat systems to boost lead capture, nurturing, and conversion rates.

• Oversee CRM pipelines, chatbot interactions, forms, landing pages, workflows, and email/SMS automations.

• Guarantee leads are captured, nurtured, and transitioned to sales or appointment-setting teams.

• Refine follow-up processes and reporting to monitor lead sources, pipeline status, conversions, and subsequent actions.

• Establish repeatable marketing processes and documentation.

• Assist in identifying, hiring, training, and managing specialized marketing support.

• Collaborate with content creators, designers, social media managers, and appointment setters.

• Work closely with the founder, taking ownership of growth marketing strategy and execution.

⛳️ Requirements

• Minimum of 3 years of hands-on experience in growth marketing, performance marketing, or digital marketing.

• Proven track record of owning both marketing strategy and campaign execution.

• Demonstrated ability to generate measurable business outcomes through both paid and organic marketing efforts.

• Extensive experience managing Meta Ads, including strategy development, setup, targeting, creative testing, budget management, optimization, and reporting.

• Experience in developing lead generation strategies and optimizing conversion funnels.

• Proficiency in managing marketing automation, lead nurturing, and CRM workflows.

• Strong expertise with GoHighLevel, including CRM pipelines, workflows, automations, email/SMS campaigns, forms, landing pages, and reporting.

• Experience with ManyChat is highly desirable.

• Solid understanding of organic social growth, content strategy, and lead nurturing.

• Capability to integrate paid and organic marketing efforts into a unified growth strategy.

• Proficient in creating and publishing marketing content using Canva, Meta Business Suite, and social scheduling tools.

• Skilled in analyzing and reporting on metrics such as qualified leads, booked calls, conversion rates, CPL, CAC, ROAS, and pipeline contributions.

• Strong budget management capabilities and ability to prioritize marketing investments based on business impact.

• Ability to transition between strategic planning and hands-on campaign implementation.

• Excellent organizational skills with the capacity to manage multiple marketing priorities.

• Proactive, resourceful, and comfortable independently recommending solutions.

• Ability to collaborate closely with founders and take responsibility for marketing outcomes.

• Resume must be submitted in English and PDF format.

• Must be available to work from 9:00 AM to 5:00 PM PST.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Collaborative and dynamic work environment.

• Flexible work hours and remote work options.