Senior SEO Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take ownership of and advance Logical’s SEO product vision, focusing on AI influence, multimodal search, schema, and visibility beyond Google.

• Develop a strategic playbook aimed at enhancing organic visibility in the context of diminishing CTRs and diverse search behaviors.

• Perform and manage technical SEO audits that examine crawl efficiency, indexation, Core Web Vitals, structured data, and internationalization efforts.

• Work collaboratively with web developers to execute SEO solutions that achieve technical performance goals.

• Spearhead SEO strategy for significant client accounts while overseeing roadmaps and prioritization aligned with desired outcomes.

• Provide counsel to executives regarding the business implications of SEO and link organic performance to top-line KPIs.

• Partner with Insight to develop visibility auditing frameworks and reporting specific to LLMs.

• Collaborate with Creative to create content briefs, conduct creative testing, and design schema-driven pages.

• Engage with Paid Media leadership to pinpoint overlapping SEO and SEM signals.

• Supervise contractor support, ensuring quality execution and timely deliverables.

• Keep abreast of AI-driven changes in search and lead internal education on their implications.

• Offer insights on generative content, synthetic data, and shifts in platforms.

• Advocate for the responsible application of AI tools in content ideation, quality assurance, and auditing processes.

⛳️ Requirements

• Over 5 years of hands-on experience in SEO, encompassing technical SEO, audits, and cross-functional SEO strategies.

• Proven experience in leading SEO strategies for mid-to-large B2B or B2C brands.

• Strong understanding of the impact of AI and large language models on user behavior and organic opportunities.

• Extensive technical SEO knowledge, including the design and execution of audits, interpretation of diagnostics, and guidance for implementation teams.

• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Looker Studio, Perplexity, GPT, and Claude.

• Proficient in presenting to senior stakeholders and fostering organization-wide alignment on organic strategies.

• Capability to collaborate across different channels, strategies, and execution layers.

• Experience with structured data/schema, content design systems, or enterprise SEO platforms is a plus.

🏝️ Benefits

• Medical, Dental, Vision, and Life insurance.

• 401(k) with matching contributions.

• Paid time off starting at 15 days, increasing after 2 years.

• Paid holidays.

• Paid sick days.

• Paid personal days.

• Flexible Fridays.

• Option for fully remote work.

• Access to senior management and mentoring opportunities.

• Casual work environment and dress code.

• Optional COVID-safe company gatherings.