Senior SEO On-page Manager, ES/LATAM

This is a fully remote position, open to applicants in Germany.

📋 Description

• Assume complete responsibility for key domains within the Spanish market.

• Develop and implement annual sitewide optimization strategies, domain recovery action plans, and OKR-level initiatives.

• Serve as the SEO project owner, ensuring timely delivery of measurable outcomes within the defined scope.

• Oversee SEO workstreams for extensive website relaunches and migrations.

• Evaluate existing architecture, map domains and URLs, plan redirects, establish navigation/footer strategies, and perform pre-launch crawlability assessments.

• Create site architectures and internal linking strategies informed by traffic and referring-domain data.

• Optimize commercial pages, including homepages, bonus, payments, live/instant-withdrawal, and no-registration pages.

• Plan and initiate content hubs and sections, tracking post-launch performance.

• Conduct weekly ranking assessments, monthly performance reports, competitor analysis, and operator monitoring.

• Enhance E-E-A-T signals through expert author profiles, author-page evaluations, review methodologies, and trust pages.

• Design and execute SEO experiments centered on AI Search and Google Search Console AI functionalities.

• Leverage LLM agents and coding assistants integrated with Ahrefs, Search Console, rank trackers, internal tools, and WordPress for automation of monitoring, audits, briefings, and quality assurance.

• Resolve technical and on-page WordPress issues while coordinating fixes with the technical team.

• Establish and manage rank tracking and reporting for the Spanish/LATAM portfolio.

• Assess underperforming or dormant domains to drive decisions on rebuilding or repurposing.

• Draft briefs for content, design, and development teams, and conduct final quality assurance prior to go-live.

• Collaborate with Off-Page SEO, Product, and Content teams.

• Present roadmaps, results, and recommendations to market leadership.

• Act as the SEO representative in cross-team decisions.

• Mentor and support junior team members.

⛳️ Requirements

• A minimum of 5 years of practical experience in On-page and technical SEO.

• Experience in iGaming or affiliate marketing is essential.

• Proven experience managing at least one domain from strategy through execution to results.

• Demonstrated leadership of the SEO workstream for at least one complete site relaunch or migration.

• A track record of measurable success in rankings, traffic, launched sections, or migrations.

• Native-level proficiency in Spanish and excellent command of English.

• In-depth knowledge of the Spanish and LATAM search markets and their regulatory frameworks.

• Strong technical SEO expertise, including crawlability, indexation, structured data, and lastmod/sitemap hygiene.

• Proficient in debugging within WordPress.

• Familiarity with Google Search Console, Ahrefs, enterprise rank trackers, crawlers, and internal tracking/reporting tools.

• Regular hands-on use of LLM tools and agents like Claude, ChatGPT, Claude Code, or similar.

• Concrete examples of time saved or quality improved through AI-driven workflows.

• Comfort with terminal operations, APIs/MCP integrations, and basic scripting in bash, Python, or WP-CLI is highly advantageous.

• Strong skills in internal linking and site architecture, supported by data.

• Solid understanding of E-E-A-T and content quality indicators for affiliate sites.

• Up-to-date knowledge and experimentation with AI Search tools such as ChatGPT, Gemini, Copilot, Claude, and Perplexity.

• Ability to produce clear briefings and concise reports for stakeholders.

• A proactive, self-directed, and dependable approach to work.

• Experience in mentoring or guiding junior SEOs is a significant advantage.

• Engagement with the SEO community is a plus.

🏝️ Benefits

• Flexible working hours.

• Remote work opportunities.

• Option to work from the Berlin or Varna office, from home, or any location globally.

• Full-time or freelance engagement options available.

• Office environment that is friendly to dogs and cats.

• Open-door policy encouraging communication.

• Individual responsibilities encouraging ownership.

• Results-driven culture.

• Regular feedback and coaching provided.

• Access to educational resources.

• Opportunities for career development.

• Remote working subsidy available.

• Regular performance appraisals.

• Frequent team events.

• Additional benefits vary by location.