SEO Specialist – Full-time / Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in enhancing organic search performance for various K12-powered schools' digital marketing initiatives.

• Carry out keyword research and analyze search intent for designated pages and topics.

• Implement on-page optimization, which includes title tags, meta descriptions, headers, body content, and internal linking.

• Conduct content refreshes on priority pages guided by ranking and traffic data.

• Utilize local SEO best practices for individual school location pages and geographic targeting.

• Identify technical issues such as indexation, canonicals, and crawl errors for the internal team to address.

• Develop data-driven content briefs that encompass target keywords, intent, and structure.

• Review and refine content created by writers prior to publication.

• Adhere to established SEO guidelines and templates throughout the subdomain network.

• Deliver monthly performance reports on optimized and refreshed pages, including insights on rankings, traffic, and engagement.

• Ensure comprehensive, timely, and precise communications.

• Perform tasks using SEO technologies and platforms specific to the organization.

• Work autonomously, typically committing to 40 hours per week.

• No direct supervisory responsibilities.

⛳️ Requirements

• A minimum of three (3) years of practical SEO experience, whether in-house or at an agency, or a comparable mix of education and experience.

• Strong proficiency in keyword research and search intent mapping.

• Experience with SEMrush or Ahrefs, Google Search Console, and Google Analytics.

• Documented evidence of ranking and traffic enhancements supported by specific examples.

• Familiarity with indexation, canonicals, internal linking, and structured data.

• Excellent written communication skills with the capability to craft SEO-optimized content.

• Strong analytical and problem-solving abilities, with a keen eye for detail.

• Ability to work independently while also thriving in a team-oriented setting.

• Highly organized, detail-focused, and consistently able to meet deadlines.

• Commitment to high-quality work and accountability for deliverables.

• Unwavering personal ethics, integrity, diversity, and trustworthiness.

• Capability to pass a required background check.

• Preferred: Experience in the education sector, EdTech, or with multi-location organizations.

• Preferred: Familiarity with enterprise SEO tools such as BrightEdge.

• Preferred: Understanding of AI search visibility.

• Preferred: Experience with enterprise content management systems.

• Preferred: Knowledge of schema markup and structured data implementation.

🏝️ Benefits

• Health benefits for qualified employees.

• Retirement contributions for eligible employees.

• Paid time off for qualified employees.

• Virtual work arrangement.