Senior SEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take charge of the organic search strategy and roadmap across all Redwood websites, setting priorities, performance targets, and quarterly OKRs that align with pipeline and revenue objectives.

• Lead impactful SEO and GEO initiatives from strategy formulation to execution, encompassing site migrations, ranking recovery, technical remediation, and AI-driven search optimization programs.

• Collaborate with web development, UX, and demand generation teams to enhance organic conversion performance, refine user journeys, and boost demo conversions and pipeline contributions.

• Conduct technical SEO audits across the website portfolio, identify opportunities for enhancement, create business cases for improvements, and work with development teams to prioritize and resolve issues.

• Establish and uphold on-page SEO and content optimization standards, which include metadata, internal linking, heading structures, and content formatting, while guiding cross-functional teams in their implementation.

• Formulate keyword and competitive search strategies, identifying market opportunities, competitive gaps, and investment areas to enhance organic visibility and performance.

• Oversee SEO and GEO performance measurement and executive reporting, tracking rankings, organic sessions, demos, Share of Voice, Mention Rate, Citation Rate, pipeline, and revenue while providing actionable recommendations.

• Develop and apply methodologies for structuring keywords, topics, and question-based content for AI-driven search engines, including testing frameworks for prompts and content formats.

• Assess SEO and GEO platforms, tools, and vendors, recommending solutions that enhance program effectiveness, efficiency, and return on investment.

• Act as Redwood's search subject-matter expert, collaborating with content, product marketing, demand generation, and web teams to align priorities, influence decisions, and drive execution.

• Mentor and enhance the skills of SEO/GEO specialists and cross-functional partners through working sessions, optimization reviews, documentation, playbooks, and guidance on effective generative AI adoption.

• Monitor search engine algorithm updates, emerging AI-search trends, and industry best practices, translating insights into actionable improvements to Redwood's search strategy and standards.

• Redwood Software empowers organizations to automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data, and emerging agentic AI systems.

⛳️ Requirements

• 7+ years of hands-on SEO experience, ideally within enterprise software or SaaS, with a proven record as a senior or lead individual contributor.

• Demonstrated success in developing and executing organic search strategies that yield measurable enhancements in rankings, traffic, pipeline, and revenue.

• Strong grasp of web strategy and conversion rate optimization, including site architecture, user journey mapping, funnel analysis, and A/B testing methodologies.

• In-depth technical SEO expertise, covering search engine ranking factors, website architecture, technical audits, and the ability to prioritize improvements based on business impact.

• Advanced proficiency in SEO and analytics platforms, including Google Analytics, Google Search Console, Ahrefs, Semrush, or similar tools, along with experience in evaluating and recommending technology solutions.

• Proven experience in developing and scaling AEO and GEO strategies, including creating measurement frameworks for Share of Voice, Mention Rate, and Citation Rate.

• Experience utilizing generative AI tools, such as ChatGPT, Gemini, Claude, or internal large language models, for keyword research, content analysis, search optimization, and workflow efficiency.

• Strong analytical and reporting skills, including advanced proficiency in Excel or Google Sheets, with the ability to distill complex data into clear, executive-ready insights and recommendations.

• Excellent communication, stakeholder management, and influencing skills, with the capability to align cross-functional partners and senior leadership without direct authority.

• Experience in mentoring, coaching, or developing the skills of SEO practitioners and cross-functional partners is preferred; direct people-management experience is not necessary.

• Exceptional organizational, prioritization, and project management abilities, capable of managing multiple websites, initiatives, and competing priorities simultaneously.

• Strong sense of ownership and accountability, with a demonstrated ability to independently lead strategic initiatives, solve complex problems, and achieve measurable business outcomes.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and the option for remote work.

• Opportunities for professional development and career advancement.

• Supportive and inclusive company culture.