Senior SEO, GEO Strategist – Ecommerce

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Develop and manage the SEO strategy for a designated portfolio of ecommerce clients.

• Create prioritized SEO roadmaps that align technical SEO, content, authority building, UX, and conversion optimization with business objectives.

• Identify valuable opportunities across ecommerce pages and content.

• Conduct comprehensive technical SEO audits.

• Analyze performance metrics using analytics, search console, ecommerce data, crawling, ranking, and SEO tools.

• Investigate changes in rankings, traffic, conversions, revenue, and visibility to determine root causes.

• Differentiate SEO performance from factors such as seasonality, promotions, merchandising, paid advertising, product availability, tracking issues, and market changes.

• Collaborate with developers, content creators, designers, outreach specialists, and account managers.

• Convert technical findings into prioritized development tickets.

• Oversee the quality of implementation and verify completed recommendations.

• Lead client strategy sessions, performance reviews, and quarterly business evaluations.

• Provide data-driven strategic recommendations linked to commercial impact.

• Enhance and refine GEO and AEO methodologies, frameworks, deliverables, reporting, and measurement systems.

• Investigate AI search platforms such as Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot.

• Conduct prompt research on product discovery and evaluation via AI platforms.

• Assess client visibility on AI search platforms and pinpoint opportunities related to citations, recommendations, structured data, entity consistency, product feeds, authority signals, reviews, and content extractability.

• Contribute SEO insights to Hustler Marketing’s internal projects.

• Report directly to the Head of SEO & GEO.

• Provide SEO expertise to internal departments as needed.

⛳️ Requirements

• Extensive hands-on experience in leading SEO strategy for ecommerce websites.

• Strong background with Shopify or Shopify Plus and BigCommerce.

• Advanced understanding of technical SEO, especially for large ecommerce websites and product catalogs.

• Proficient in using Google Analytics 4, Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker Studio, and various SEO analysis tools.

• In-depth knowledge of keyword research, search intent, information architecture, internal linking, on-page optimization, and ecommerce content strategy.

• Demonstrated ability to link SEO performance with conversions, transactions, average order value, and revenue.

• Experience in diagnosing changes in SEO performance while considering paid campaigns, promotions, merchandising, seasonality, and tracking issues.

• Strong ability to translate SEO audits into prioritized implementation roadmaps and development requirements.

• Excellent analytical, critical thinking, and problem-solving capabilities.

• Ability to independently prioritize high-impact opportunities.

• Exceptional written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and the ability to consistently meet deadlines.

• Must be available and responsive from Monday to Friday between 3-6 PM BCN time.

• Required to work consistently for 30-35 hours per week (approximately 140 hours per month).

• Must maintain a stable internet connection and possess a suitable laptop or desktop computer.

• Working knowledge of GEO, AEO, AI search platforms, or AI-powered discovery tools is highly desirable.

• Familiarity with structured data, product feeds, entity optimization, AI visibility measurement, and ecommerce SEO best practices is an advantage.

• Experience with SQL, Python, JavaScript, APIs, log-file analysis, or advanced data visualization tools is a plus.

🏝️ Benefits

• Trial-and-adaptation period compensated at the full rate.

• Regular performance evaluations every 9-12 months, with the first review occurring after 3-6 months.