E-commerce Lead – Affiliate Monetization

This is a fully remote position, open to applicants in United Kingdom, +5 more countries.

📋 Description

• Take charge of the entire e-commerce and affiliate monetization strategy, from evaluating opportunities and developing roadmaps to execution, operation, optimization, and revenue reporting.

• Set up and initiate commerce and affiliate integrations across prominent social media platforms including YouTube, Facebook, and others.

• Link social content and audiences to marketplaces and affiliate programs such as Amazon Associates, TikTok Shop, Instagram Shop, Shopify, and other pertinent platforms.

• Establish and manage product feeds, catalogs, deep links, tracking systems, and affiliate attribution.

• Design and execute monetization pilot projects with clear success metrics, utilizing performance data to decide on scaling, optimizing, or ceasing initiatives.

• Track revenue, RPM, conversion rates, attribution, and other commercial performance metrics, translating findings into actionable recommendations.

• Seek opportunities to automate workflows, diminish manual tasks, and leverage AI tools to enhance efficiency and performance.

• Oversee and maintain commerce integrations, address technical and tracking issues, and ensure stable ongoing operations.

• Assist commercial teams with client-facing e-commerce projects, including opportunity assessment, pitch assistance, and converting technical commerce solutions into actionable recommendations for brand clients.

• Collaborate directly with platform and marketplace partner teams, including Amazon, TikTok, Meta, and others, to unlock opportunities, address escalations, and enhance commercial terms and capabilities.

• Present revenue outcomes, priorities, and recommendations to senior stakeholders, justifying investment and prioritization decisions.

• Document successful strategies and transform them into scalable playbooks, processes, and operational models.

• As the function expands, define the necessary team structure, build the business case for additional resources, and lead the development of the e-commerce function.

⛳️ Requirements

• Extensive hands-on experience with at least two major commerce or affiliate ecosystems, such as YouTube Shopping, Facebook/Meta commerce, Amazon Associates, TikTok Shop, Shopify, or Instagram Shop.

• Demonstrated experience in monetizing high-volume social media traffic through e-commerce or affiliate models, preferably on YouTube and/or Facebook.

• Practical experience in implementing commerce integrations from start to finish.

• Proven history of steering a monetization strategy, defining priorities, executing initiatives, measuring results, and adjusting the roadmap based on performance outcomes.

• Strong understanding of e-commerce and affiliate mechanics, including product catalogs, feeds, deep linking, commission structures, tracking, attribution windows, traffic quality, and platform integrations.

• Solid technical and problem-solving abilities; capable of independently configuring, launching, operating, and troubleshooting commerce systems.

• Commercially minded with confidence in pursuing measurable revenue, RPM, conversion, and monetization targets.

• Ability to prioritize opportunities across various channels, platforms, and initiatives, effectively communicating the rationale behind decisions.

• Strong analytical skills and a test-and-learn approach; adept at defining success criteria, evaluating results, and making evidence-based decisions.

• Capacity to clearly communicate technical commerce setups to non-technical stakeholders, including senior leadership and external brand clients.

• Excellent process-building skills; capable of documenting successful approaches and transforming them into repeatable, scalable workflows.

• Comfortable working independently where the roadmap and playbook are not predefined.

• Professional working proficiency in English.

• Experience with AliExpress integrations or Amazon Marketplace is a plus.

• Familiarity with automation and AI tools to enhance e-commerce workflows and operational efficiency is advantageous.

• Experience assisting client pitches or defining e-commerce solutions for external brands is a plus.

• Previous experience in hiring, mentoring, or leading a small team, or clear potential for growth into function leadership, is an advantage.

🏝️ Benefits

• Flexible Engagement Structure: independent service-provider agreement; freedom to shape your delivery of expertise; define your working methods; organize your schedule independently; compensation agreed individually based on experience, capabilities, and value contributed.

• Location Freedom: deliver services from any suitable location, including a home office or co-working space.

• Global Network and Inspiring Projects: collaborate with an international network across 85+ countries; meaningful global projects.

• Smooth Collaboration and Project Support: modern collaboration platforms, clear project coordination, and streamlined processes.

• Make a Global Impact: contribute to initiatives that influence audiences worldwide.